Pet Product News Magazine

Sales

• Drive sales performance and market growth within a defined geographic region
• Build strong, sustainable partnerships with stakeholders
• Develop strategic plans to meet revenue targets and drive new store acquisitions
• Manage multi-customer portfolios and retail engagement in the market
• Analyze market trends and identify growth opportunities
• Develop and execute regional sales strategies aligned with national objectives and the company business plan
• Conduct value-added site visits to at least 20 stores per week
• Establish and grow independent retail partner accounts, including regional and national key multi-unit accounts
• Ensure all Vital Essentials product categories are represented in retail partner stores
• Educate and train retail partners on Vital Essentials products
• Reengage former retail partners to relaunch Vital Essentials products
• Manage account strategies, sales metrics, targets, budgets, and trade expenses
• Promote national programs and secure effective product merchandising and placement
• Develop regional distributor partnership strategies
• Analyze distributor data and identify opportunities to open new regional key account businesses
• Train and present business reviews and opportunities at distributor sales meetings
• Build relationships with distributor territory managers to increase brand recommendations
• Partner with distributor representatives to target accounts and secure orders and product placement
• Attend distributor events and open houses
• Forecast inventory levels to maintain in-stock distributor warehouse products
• Collaborate with Brand, eCommerce, and other internal teams on end-to-end sales-to-distribution management
• Coach, lead, and mentor other Regional Sales Managers
• Support and attend demos, sampling, and offsite activities

Regional Sales Manager

• Drive sales performance and market growth within the assigned region
• Build strong, sustainable partnerships with stakeholders
• Develop strategic plans to meet revenue targets and acquire new stores
• Manage multi-customer portfolios and retail engagement
• Analyze market trends, competitor activity, and growth opportunities
• Develop and execute regional sales strategies aligned with national objectives and the company business plan
• Conduct value-added site visits to at least 20 stores per week
• Establish and grow independent retail partner accounts, including regional and national multi-unit accounts
• Ensure all Vital Essentials product categories are represented in retail partner stores
• Educate and train retail partners on Vital Essentials products
• Reengage former retail partners to relaunch Vital Essentials products in retail
• Manage account strategies, sales metrics, targets, corrective plans, budgets, and trade expenses
• Promote and manage national programs including Astro Loyalty, Astro Offers, and LMS
• Secure effective product merchandising and placement
• Develop regional distributor partnership strategies aligned with national objectives
• Analyze distributor data and identify opportunities for new regional key account business
• Train and present business reviews and opportunities at distributor sales meetings
• Build relationships with distributor territory managers to make Vital Essentials the number one recommended brand
• Partner with distributor representatives to target accounts and secure orders and placement
• Attend distributor events and open houses
• Forecast inventory levels to maintain in-stock distributor warehouse products
• Collaborate with Brand, eCommerce, and other internal teams on end-to-end sales-to-distribution management
• Coach, lead, and mentor other Vital Essentials Regional Sales Managers
• Support and attend demos, sampling, and offsite activities