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Social Media Content Creator
PETA. Collaborate and brainstorm with social media team members to create compelling, emotionally evocative content through words and imagery for PETA's Instagram, X/Twitter, Facebook, and TikTok accounts.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating engaging social media content tailored for diverse platforms, with a strong focus on audience analysis and performance improvement. Proficient in utilizing Adobe Creative Cloud tools to enhance visual storytelling while advocating for animal rights and PETA's mission.
Highest-signal resume keywords
Social Media Content CreationAudience Engagement AnalysisAdobe Creative Cloud FamiliarityExcellent Writing SkillsKnowledge of Animal Rights Issues
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationAudience AnalysisSocial Media StrategyWritingOrganizational Skills
Soft Skills
Ability to Accept FeedbackTeam CollaborationTime ManagementAdaptabilityWork Under Pressure
Tools & Technologies
PhotoshopPremiereSocial Media PlatformsContent Management Systems
Industry Keywords
PETA CampaignsAnimal RightsVegan LifestyleSocial Media TrendsEngagement Metrics
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Collaborate and brainstorm with social media team members to create compelling, emotionally evocative content through words and imagery for PETA's Instagram, X/Twitter, Facebook, and TikTok accounts.
- Work on priorities from other departments to promote PETA's major issues and encourage the public to consider animals.
- Communicate with departments to ensure posts are engaging, factually accurate, and emotionally compelling.
- Analyze content performance and audience response to improve and replicate success and grow the following.
- Learn audience preferences and create content tailored for sharing.
- Research current social media trends, memes, and apply them creatively to PETA's efforts.
- Post in real time, including occasional evenings, weekends, holidays, and urgent breaking-news situations.
- Travel locally to create TikTok content or collect content during protests in the area.
- Perform other duties assigned by the supervisor.
Requirements
What you’ll need- Must own or have access to reliable transportation such as a car or public transit, as content collection will be required for the position, sometimes on a moment's notice.
- Bachelor’s Degree in marketing, advertising, communications, graphic design, or related field or equivalent experience.
- Experience creating content for social media brand pages with proven success in fostering engagement and analysis.
- Knowledge of the biggest demographic on Instagram, X/Twitter, TikTok, and Facebook and how to write captivating content for each audience.
- Photoshop and Premiere skills are a plus; familiarity with some of the Adobe Creative Cloud.
- Excellent writing and organizational skills.
- Ability to accept feedback and improve.
- Ability to work quickly and navigate a large organization with many goals.
- Ability to work independently and as part of a team.
- Proven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlines.
- Ability to produce high-quality work within short timeframes.
- Knowledge of PETA campaigns and animal rights issues.
- Must support PETA's philosophy and advocate its positions professionally.
- Commitment to the organization's objectives; following a vegan lifestyle would be a part of this.