PETA

Content Writer

• Write news releases, pitches, and other press materials requested by the Media Relations Department, other departments, and PETA's international entities
• Write and edit official letters to media
• Write interview facts for staff spokespeople and statements for the media for all campaigns and projects
• Review all news release request forms with a critical eye and determine what information is appropriate for press materials
• Keep up to date on PETA entities’ campaigns and incorporate changing elements into press materials
• Apply PETA's in-house style guide to all written press materials
• Perform any other duties assigned by the supervisor

Media Writer

Social Media Manager

• Collaborate and brainstorm with social media team members to create compelling, emotionally evocative content through words and imagery for PETA's Instagram, X/Twitter, Facebook, and TikTok accounts.
• Work on priorities from other departments to promote PETA's major issues and encourage the public to consider animals.
• Communicate with departments to ensure posts are engaging, factually accurate, and emotionally compelling.
• Analyze content performance and audience response to improve and replicate success and grow the following.
• Learn audience preferences and create content tailored for sharing.
• Research current social media trends, memes, and apply them creatively to PETA's efforts.
• Post in real time, including occasional evenings, weekends, holidays, and urgent breaking-news situations.
• Travel locally to create TikTok content or collect content during protests in the area.
• Perform other duties assigned by the supervisor.

Media Writer

Social Media Content Creator