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Sales Manager
Peterson Cat. Develop and execute strategic initiatives to achieve annual revenue, profitability, market share, and customer acquisition goals .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic business plans and sales strategies within the construction technology industry, with a strong focus on revenue growth, customer acquisition, and team leadership. Proven ability to analyze market opportunities and foster relationships with key stakeholders to drive operational efficiency and market penetration.
Highest-signal resume keywords
Strategic Business GrowthSales Team LeadershipConstruction Technology SolutionsP&L ResponsibilityCustomer Engagement Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentMarket AnalysisRevenue GrowthBusiness Plan ExecutionInventory ManagementSales Performance AccountabilityFinancial ControlsOperational Standards ComplianceForecastingCustomer Acquisition
Soft Skills
CollaborationMentoringCustomer FocusContinuous ImprovementRelationship Building
Tools & Technologies
GNSS Positioning SystemsMachine Control TechnologiesReality Capture SolutionsSurveying TechnologiesDigital Construction Workflows
Certifications & Qualifications
Bachelor's DegreeValid Driver's License
Industry Keywords
Construction TechnologyEarthmoving Heavy EquipmentOEM PartnershipsMarine ConstructionSales Compensation Programs
About the role
Key responsibilities & impact- Develop and execute strategic initiatives to achieve annual revenue, profitability, market share, and customer acquisition goals
- Lead creation and implementation of annual business plans and growth strategies for SITECH technology solutions
- Identify market opportunities, competitive threats, emerging technologies, and industry trends
- Analyze territory performance, product mix, market penetration, and resource utilization
- Build relationships with key customers, industry leaders, manufacturers, and strategic partners
- Develop customer engagement strategies and determine executive involvement in strategic account management
- Manage, develop, and mentor the SITECH sales team
- Lead the sales team in achieving market share, profitability, and inventory turn objectives
- Hold sales personnel accountable for business plan execution, customer acquisition, revenue growth, and sales performance
- Foster accountability, customer focus, collaboration, and continuous improvement
- Design, manage, and administer sales compensation and commission programs with Human Resources
- Partner with OEMs and technology providers on growth initiatives
- Negotiate special pricing, terms, and programs with manufacturer representatives
- Provide forecasts for sales, rentals, and inventory requirements
- Maintain full P&L responsibility for the SITECH sales department
- Manage departmental expenses and operating costs
- Oversee inventory assets, inventory turns, and ROA performance
- Partner with Credit and Finance to accelerate funding and optimize Accounts Receivable performance
- Ensure compliance with company policies, financial controls, and operational standards
- Align with Peterson's Earthmoving sales leadership across sales and rental operations
- Support initiatives improving customer experience, operational efficiency, and market penetration
- Maintain punctual, regular, and predictable attendance
- Travel to SITECH, Peterson, customer, and vendor locations
Requirements
What you’ll need- Bachelor's Degree from a fully accredited college in Business, Marketing, Engineering, Construction Management, or another closely related field
- Minimum of ten (10) years of directly related sales experience in the construction technology industry for earthmoving heavy equipment, or an equivalent combination of education and work experience
- 5+ years leading and developing high-performance sales teams
- Experience managing departments with significant revenue and profitability responsibility, with a proven track record of strategic business growth and year-over-year revenue expansion
- Experience developing and executing annual business plans and sales strategies
- Preferred experience with construction technology solutions such as GNSS positioning systems, machine control technologies, reality capture solutions, surveying and positioning technologies, and digital construction workflows
- Preferred experience working with marine construction contractors and projects
- Preferred experience working with major OEMs and technology manufacturers such as Caterpillar, Trimble, or similar organizations
- Must maintain a valid driver's license and satisfactory driving record
- Drug screen and background check required
- Ability to travel up to 50% of the time
Benefits
Comp & perks- Competitive wages
- Generous benefits
- Promotional opportunities
- Bonus program
- Total compensation package in addition to base salary
- Family-oriented work environment
- Professional achievement opportunities