Creative Strategist – Performance Marketing

PetLab Co.

. Analyze performance metrics in Meta, TikTok, and YouTube ad platforms, including Hook Rate, Hold Rate, CTR, CPA, and ROAS .

Posted 10/6/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in analyzing performance metrics across Meta, TikTok, and YouTube ad platforms to drive creative strategy and optimize campaigns. Proficient in developing direct-response content and collaborating with creators to enhance customer acquisition and revenue growth.

Highest-signal resume keywords

Performance Marketing MetricsCreative Strategy DevelopmentDirect-Response Ad CampaignsData Analysis and InterpretationUGC Production Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingCampaign Concept DevelopmentPerformance Data AnalysisDirect-Response CopywritingStoryboard CreationCreative BriefingVideo OptimizationMarket ResearchCreative Execution FeedbackCustomer Journey Mapping

Soft Skills

Excellent CommunicationCollaborationCreative Insight Presentation

Tools & Technologies

Meta Advertising PlatformTikTok Advertising PlatformYouTube Advertising Platform

Industry Keywords

DTC BrandsPaid SocialCustomer AcquisitionRevenue GrowthCreative Trends

About the role

Key responsibilities & impact

Analyze performance metrics in Meta, TikTok, and YouTube ad platforms, including Hook Rate, Hold Rate, CTR, CPA, and ROAS
Identify winning creative patterns and resonant customer pain points
Translate performance data into creative insights and direction
Develop campaign concepts and direct-response scripts using frameworks such as AIDA
Write hooks, body copy, and calls-to-action designed to drive conversions
Storyboard content and develop creative angles aligned with DTC customer journeys and funnels
Brief UGC creators and influencers with hooks, talking points, and B-roll requirements
Create production briefs for editors and creators
Review drafts and provide feedback on creative execution
Ensure text overlays, pacing, and visual storytelling follow performance best practices
Maintain a library of high-performing assets and reusable footage
Design and manage structured A/B tests for paid channels
Iterate on winning ads by refining hooks, pacing, messaging, and visuals
Identify video drop-off points and optimize content accordingly
Conduct competitor and market research on emerging creative trends
Ensure ads remain native to each platform
Partner with Paid Media, Video Producers, Organic Social, and Influencer teams to scale customer acquisition and revenue

Requirements

What you’ll need

3+ years of experience in creative strategy or performance creative roles
Experience working in high-growth, paid social-led DTC brands
Deep expertise in Meta and TikTok advertising ecosystems
Strong analytical skills and ability to interpret performance data to inform creative decisions
Portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
Proven track record of driving revenue growth through paid creative
Experience briefing or directing creators, influencers, or UGC production
Strong understanding of performance marketing metrics, including ROAS, CPA, CTR, and Hook Rate
Excellent communication skills; able to present insights and defend creative decisions with data

Benefits

Comp & perks

20 days PTO excluding bank holidays
Company Bonus
Medical, Vision and Dental Insurance
Generous Learning and development budget
Short-Term and Long-Term Disability Insurance
Life Insurance
401K
Work Remote
Monthly Uber coffee/bagel and lunch
Monthly Internet Stipend