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Head of Growth Product – Optimisation
PetLab Co.. Lead the scope and delivery of the DTC growth roadmap across the US, Canada, and UK .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing mechanics, particularly in optimising customer journeys and conversion rates through data-driven strategies. Proven ability to lead high-performing teams and manage end-to-end growth projects while leveraging AI for efficiency.
Highest-signal resume keywords
Growth Marketing MechanicsLanding Page OptimisationA/B TestingGoogle AnalyticsTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CACLTVConversion Rate OptimisationDirect Response CopyEcommerce PricingData-Driven PrioritisationStatistical RigourUX PrinciplesSprint PlanningProject Management
Soft Skills
Excellent CommunicationGenuine EmpathyCoachingResource Planning
Tools & Technologies
OptimizelyAdobe TargetVWOWebtrends OptimizeGoogle AnalyticsFullStoryHotjarGlassboxContentsquare
Industry Keywords
DTC GrowthCustomer JourneySubscription BusinessPaid SocialCommercial Optimisation
About the role
Key responsibilities & impact- Lead the scope and delivery of the DTC growth roadmap across the US, Canada, and UK
- Own end-to-end growth performance and connect strategy with commercial optimisation
- Design, run, and scale experiments in a live trading environment
- Set standards for on-site customer experience and manage change requests to improve experience and revenue
- Optimise subscription-led LTV:CAC and the full customer journey
- Optimise growth marketing, landing pages, acquisition, and retention experiences
- Lead and empower a high-performing growth team
- Monitor growth metrics and business performance, translating insights into recommendations and actions
- Assess customer journeys and funnel behaviour
- Manage ecommerce pricing, promotions, and commercial risks
- Lead growth projects from ideation through delivery
- Balance short-term trading wins with long-term strategic growth
- Own sprint planning, briefs, measurement, and post-test decisions
- Prioritise work across departments
- Collaborate with UX and Design, Product Delivery, Engineering, Compliance, Data, and Marketing
- Build landing page templates for target audiences
- Track CRO trends, emerging technology, tooling, and efficiencies
- Conduct one-to-ones and coach team performance
- Drive AI-enabled efficiency across Growth and collaborate with Tech, Data, UX Design, and department heads
Requirements
What you’ll need- Real understanding of growth marketing mechanics with paid social at scale
- Demonstratable experience optimising landing pages and presell journeys for paid traffic sources
- Strong eye for direct response copy, hooks, and conversion
- Ownership of on-site shopping experience and product detail page performance
- Deep command of CAC, conversion rate, AOV, acquisition mix, and LTV
- Proven track record optimising LTV:CAC in a subscription or repeat purchase business
- Extensive experience in trading and optimisation, experimentation, experience improvements, and data-driven prioritisation
- Extensive experience with A/B, MVT, and split URL testing, with statistical rigour and best-practice knowledge
- Hands-on experience with Optimizely, Adobe Target, VWO, or Webtrends Optimize
- Ability to identify and prioritise opportunities from quantitative and qualitative insight
- Fluency in funnel dynamics and best-practice CRO
- Proficiency with Google Analytics, FullStory, Hotjar, Glassbox, or Contentsquare
- Solid grounding in core UX principles
- Experience leading and growing a team
- Strong end-to-end product delivery experience, including roadmapping, sprint planning, release, and Jira
- Ability to create objective-driven design and copy briefs
- Excellent communication and genuine empathy
- Confident project management and resource planning
- Practical experience applying AI to growth workflows
- Familiarity with HTML, CSS, and basic web development principles
Benefits
Comp & perks- Private Health Care through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Help@Hand – Employee Assistance Programme
- Royal London Pension Scheme with an employer contribution of 5%
- Enhanced Maternity / Paternity / Adoption Leave
- Nursery Salary Sacrifice Scheme
- Generous Learning and development budget
- Puppy Therapy
- Free breakfast, fruits and snacks
- Dogs are welcome in the office
- Life Assurance providing a tax-free lump sum equivalent to four times basic salary
- Discount Vouchers & Gym Memberships through WellHub
- Electric Vehicle Scheme
- Give Back Day – an extra day off to volunteer plus a £50 contribution to a chosen charity