Senior Director, Marketing

PEX

. Translate PEX’s company and revenue objectives into a clear, prioritized marketing strategy .

Posted 10/27/2026full-timeRemote • New York • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B marketing with a focus on product marketing, demand generation, and integrated growth strategies. Proven ability to lead teams, influence stakeholders, and leverage AI to enhance marketing workflows and performance measurement.

Highest-signal resume keywords

B2B Marketing ExperienceProduct Marketing LeadershipIntegrated Growth Strategy DevelopmentAI-Enabled Marketing WorkflowsRevenue-Oriented Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentCampaign Performance MeasurementSales AccelerationCustomer Adoption StrategiesMarket Insight AnalysisCreative StorytellingStrategic ThinkingLifecycle MarketingDemand Generation

Soft Skills

LeadershipInfluencing StakeholdersStrategic JudgmentBias For ActionCross-Functional Collaboration

Tools & Technologies

ClaudeAI-Enabled Marketing SystemsProject FrameworksWorkflow TemplatesPerformance Analysis Tools

Industry Keywords

B2B FintechPaymentsExpense ManagementAccounts PayableFinancial SoftwareMarketing to CFOsLower Mid-Market Organizations

About the role

Key responsibilities & impact

Translate PEX’s company and revenue objectives into a clear, prioritized marketing strategy
Lead the marketing team with clear goals, accountability and a consistent operating cadence
Determine investment across brand, product marketing, demand generation, partnerships and lifecycle marketing
Connect marketing activity to measurable outcomes including awareness, pipeline, product adoption, customer expansion and revenue
Partner with Sales, Product, Partnerships, Customer Success and executive leadership
Own positioning, messaging, competitive narrative and go-to-market strategy across PEX’s platform and products
Build a repeatable launch system connecting product readiness, market insight, messaging, enablement, campaigns, partner activation and customer communications
Lead major product and platform launches from early strategy through adoption and measurable business impact
Bring customer, competitive and market insights into product and company strategy
Equip Sales, Partnerships and Customer Success with narratives, proof points and tools
Strengthen PEX’s value communication as an AI-powered, all-in-one spend management platform
Establish consistent brand narrative across website, campaigns, content, events, executive communications and sales materials
Raise the quality and distinctiveness of PEX’s creative and storytelling
Build awareness and credibility with finance leaders, customers, partners and the broader market
Create integrated programs spanning product marketing, demand generation, partner channels and lifecycle marketing
Ensure campaign consistency from awareness through acquisition, adoption and expansion
Partner with Revenue Operations on performance measurement and decision-making
Balance long-term brand development with near-term pipeline and revenue priorities
Build an AI-enabled marketing operating system using tools such as Claude
Develop reusable context, prompt libraries, project frameworks, workflow templates, agents and quality controls
Apply AI to research, campaign development, content, sales enablement, launch coordination and performance analysis
Help the team adopt AI responsibly and scale organizational capability

Requirements

What you’ll need

10+ years of progressive B2B marketing experience
At least four years leading teams or major cross-functional programs
Deep product marketing experience, including ownership of positioning, messaging and complex product launches at scale
Experience connecting product marketing, demand generation, brand, partnerships and lifecycle marketing into an integrated growth strategy
Track record of translating company strategy into focused plans, operating rhythms and measurable results
Strong understanding of revenue-oriented marketing, including pipeline creation, sales acceleration, customer adoption and expansion
Exceptional strategic thinking, storytelling and editorial judgment
Strong leadership skills with the willingness and ability to contribute directly to important work
Comfortable creating structure, processes and capabilities in a growing organization
Bias for action and judgment to move quickly without waiting for perfect information
Ability to influence and align Product, Sales, Partnerships, Customer Success and executive stakeholders
Especially valuable: experience in B2B fintech, payments, expense management, accounts payable or financial software
Especially valuable: experience marketing to CFOs, controllers and finance teams in lower mid-market organizations
Especially valuable: experience supporting both direct sales and partner-led growth
Especially valuable: hands-on experience building AI-enabled marketing workflows, particularly using Claude, agents, reusable project context or similar systems
Especially valuable: experience helping a company evolve from a point-solution perception to a broader platform position

Benefits

Comp & perks

Full-spectrum medical, dental and vision coverage
ClassPass
Flexible PTO
Hybrid work environment with an office in New York City
Competitive 401(k) matching program