Cluster Omnichannel Manager

Pfizer

. Design and implement Pfizer’s Omnichannel Customer Experience across markets in the cluster .

Posted 10/11/2026full-timeCapelle aan den IJssel • NetherlandsMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Omnichannel Marketing, translating global strategies into localized execution while optimizing customer engagement through innovative campaign methods. Proficient in digital channel management, content creation, and performance analysis, with a strong understanding of pharmaceutical marketing compliance.

Highest-signal resume keywords

Omnichannel Marketing ExperienceDigital Channel ManagementContent Creation and OptimizationStakeholder ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Omnichannel Strategy DevelopmentCampaign Performance AnalysisSEO/SEM OptimizationService DesignInformation ArchitectureInteraction DesignWebsite Analytics ToolsContent Management SystemsAgile MethodologiesProject Management

Soft Skills

Excellent CommunicationCollaborationStrategic ThinkingProactive MindsetAbility to Inspire

Tools & Technologies

Adobe SuiteCanvaFigmaDrupalWordPress

Industry Keywords

Pharmaceutical Marketing ComplianceCross-BU CollaborationCustomer Experience DesignContent LocalizationAI Tools Fluency

Tech Stack

Tools & technologies

DrupalWordPress

About the role

Key responsibilities & impact

Design and implement Pfizer’s Omnichannel Customer Experience across markets in the cluster
Translate global and regional objectives into consistent local execution across markets
Advise and support in-market teams in building and localizing omnichannel strategies
Define and localize customer engagement goals for omnichannel execution
Orchestrate the optimal mix of channels and content types to achieve engagement objectives
Lead implementation and adaptation of global/regional content plans
Define KPIs and measurement metrics, optimize campaigns, and report performance insights to the Cluster Omnichannel Lead
Collaborate with cluster and global stakeholders to develop innovative campaign execution methods and scale best practices
Drive reuse and local adaptation of content across channels and platforms
Contribute to cross-country capability building and best-practice sharing
Lead or participate in cross-cluster Customer Experience Design projects
Foster a customer experience culture and contribute to the cluster innovation agenda
Orchestrate omnichannel journeys with sales teams across face-to-face and digital touchpoints, including RTEs, webinars, educational events, and congresses
Localize and adapt global/regional brand-plan content for digital channels and campaigns, leveraging GenAI where possible
Plan, create, and implement visual and written content for portals, social media, and email marketing campaigns
Drive campaign content implementation, web editing, and SEO/SEM projects across relevant platforms
Track and analyze content performance data to optimize channel ROI and share insights
Co-design educational event concepts with sales teams at cluster and market levels
Maintain a personal development plan and participate in Pfizer training and learning opportunities
Build AI fluency and strengthen core competencies through continuous learning and feedback

Requirements

What you’ll need

University degree in Marketing, Business, or a related field
Significant experience in omnichannel marketing roles within complex, cross-BU and cross-country environments
Demonstrated ability to translate cluster/global strategy into local execution
Proven track record in managing and developing omnichannel customer experiences
Strong background in design methodologies, such as service design, information architecture, and interaction design
Hands-on experience in digital channel management and content creation
Expertise in social media campaign execution and optimization
Experience with website analytics tools and CMS, such as Drupal and WordPress
Proficiency in design tools, such as Adobe Suite, Canva, and Figma
Excellent communication, collaboration, and stakeholder management skills
Understanding of pharmaceutical marketing compliance requirements in at least one focus market
Fluency in English and one of the languages spoken in focus markets
Experience working in matrix organizations and leading cross-functional or cross-country projects
Experience in channel optimization and agile ways of working
Demonstrated project management capabilities
Proactive, self-directive mindset with strong strategic thinking and operational execution
Ability to inspire others and model company values
Ability to become competent using different AI tools

Benefits

Comp & perks

Equal employment opportunity and disability inclusion
Accessibility assistance for the website, application process, and interviewing
Pfizer training programs and learning opportunities
Personal development plan and continuous learning opportunities