Director, BRAF/MEK Lung Marketing Indication and Strategy Lead

Pfizer

. Manage all BRAF Lung-specific promotional strategy and assets .

Posted 10/23/2026full-timeUnited StatesSenior💰 $162,900 - $271,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in pharmaceutical marketing with a focus on BRAF Lung-specific strategies and omnichannel consumer engagement. Proven ability to lead cross-functional teams, manage multiple projects, and translate strategic insights into actionable promotional plans.

Highest-signal resume keywords

Pharmaceutical Marketing ExperienceBRAF Lung Strategy DevelopmentOmnichannel Marketing ExpertiseProject Management SkillsStrong Communication Skills

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Applicant Tracking System Keywords

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Hard Skills

BRAF Lung Promotional StrategyMarket ResearchPerformance Metrics AnalysisDigital Marketing ChannelsTactical Plan Execution

Soft Skills

Strong Business AcumenNegotiation SkillsHigh-Energy Self-StarterCollaboration with Cross-Functional Teams

Industry Keywords

Consumer Activity StrategyField-Based Strategy TeamKOL EngagementAdvertising Agency ManagementHealth Systems Engagement

About the role

Key responsibilities & impact

Manage all BRAF Lung-specific promotional strategy and assets
Work with melanoma and CRC indication leads to develop overall pan-tumor/brand strategy
Help shape consumer activity strategy across the lung indication
Develop and execute the Lung strategic plan and promotional efforts across HCPs, patients, advocacy, access stakeholders, and health systems
Lead the BRAF/MEK portion of the Lung Field-Based Strategy Team and build insights into the promotional approach
Engage field team members and KOLs to monitor the BRAF Lung competitive landscape and key business drivers
Lead BRAF Lung messaging and execution for BRAFTOVI+MEKTOVI
Integrate BRAFTOVI+MEKTOVI NSCLC into personal and non-personal promotional activities across the portfolio
Partner with analytics and forecasting teams on market research, performance metrics, and LE exercises
Prepare and present key business updates to internal leadership
Partner with indication leads to develop consumer strategy and media plans
Collaborate with indication leads on consumer media plan execution
Serve as an active member of the advocacy cross-functional team to support partnership opportunities
Report to the US Commercial Lung Cancer Team Lead

Requirements

What you’ll need

BA/BS required; advanced degree preferred
8+ years of pharmaceutical marketing preferred; 7+ years with MS/MBA
Previous in-line US/global Marketing experience required
Experience working with different channels, including digital
Demonstrated customer insight and omnichannel experience to impact behavior and mindset
Strong project management skills, including ability to lead multiple projects simultaneously
Ability to translate strategy and analysis into tactical, executable plans
Ability to collaborate with cross-functional experts
Strong business acumen and excellent verbal and written communication skills for varied audiences, including senior management
Negotiation skills
High-energy, proactive self-starter able to function autonomously
Demonstrated ability to manage advertising and other agencies
Must be authorized to be employed in the U.S. by any employer
Permanent work authorization in the United States required
U.S. work visa sponsorship is not available now or in the future

Benefits

Comp & perks

Global Performance Plan bonus target of 20.0% of base salary
Share-based long-term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental, and vision coverage
Relocation assistance may be available based on business needs and/or eligibility