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About the role
Key responsibilities & impact- Own Brand Strategic Imperative #1: elevate all BRAF+ test results to enable treatment initiation
- Own the BRAF V600E lab-alert vendor strategy, including business-rule definitions, alert optimizations, and vendor coverage expansion
- Report alert actionability metrics, track performance, and issue field guidance in partnership with Sales
- Partner with the NPP lead to use alerts as triggers within HCP Accelerator pull-through
- Identify new engagement opportunities for alerting HCPs through internal and external collaboration
- Drive adoption of rapid/reflex BRAF V600E testing across community and academic accounts
- Prioritize account-level EMR and scalable workflow change opportunities through OSADs/ODLs
- Track and support Change Implementations that improve workflow/testing processes at institutions
- Serve as liaison to OAG, OSAD, and ODL for strategic guidance, compliant materials, and aligned pull-through with SOAS
- Own the unbranded HCP rapid-testing campaign and evolve tactics to support Strategic Imperative #1
- Lead BRAFTOVI CRC consumer strategy, campaigns, and tactics across branded and unbranded channels
- Own patient advocacy group partnerships and sponsorships across the BRAFTOVI/MEKTOVI portfolio
- Serve as Franchise Operating Plan / Strategic Plan Captain
- Serve as Franchise Review Committee Captain for BRAF/MEK promotional review governance and compliance
- Maintain operational discipline across Veeva/PROMPT, tactical planning, agency timelines, and budget tracking
- Serve as AI Ambassador for the Precision Medicine & Thoracic Franchise
Requirements
What you’ll need- Bachelor’s degree with 8+ years of marketing, customer engagement, account management, analytics, or related commercial experience
- Prior in-line US or global pharmaceutical marketing experience
- Strong operational execution and project leadership across multiple simultaneous priorities, stakeholders, and timelines
- Analytical rigor — comfort turning testing data, lab-alert data, and account data into action
- Proven ability to lead and influence cross-functionally without direct authority
- Excellent verbal and written communication, including with senior leadership
- MBA/MS with 7+ years, or PhD with 5+ years preferred
- US commercial / marketplace experience preferred
- Experience with precision/omnichannel engagement, lab-alert or diagnostic-driven marketing, and account-based workflow initiatives preferred
- Familiarity with Pfizer commercial operating processes (Veeva/PROMPT, GCMA, agency management) preferred
- Candidates must be authorized to be employed in the U.S. by any employer
- U.S. work visa sponsorship is not available for this role now or in the future
- Permanent work authorization in the United States required
Benefits
Comp & perks- Relocation assistance may be available based on business needs and/or eligibility
- Full-time equivalent role
- Hybrid work arrangement