Director, Brand Strategy Lead

Pfizer

. Own the strategic agenda for TUKYSA, surfacing issues, framing options and implications, and driving recommendations to resolution .

Posted 9/30/2026full-timeUnited StatesSenior💰 $176,600 - $294,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing commercial strategies within the pharmaceutical industry, particularly in oncology, with a focus on brand performance management and cross-functional collaboration. Proven ability to lead product launches and manage commercial performance in a competitive landscape.

Highest-signal resume keywords

Commercial Strategy DevelopmentProduct Launch LeadershipOncology Market ExperienceCross-Functional CollaborationPerformance Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Analytical FluencyEvidence-Based RecommendationsBrand Strategy ShapingPerformance Management SystemsMarket Access Strategy

Soft Skills

Executive PresenceInfluencing SkillsCoaching and DevelopmentCollaboration

Certifications & Qualifications

Bachelor's DegreeMBA/MSPhD/PharmD

Industry Keywords

PharmaceuticalBiotechOncologyHER2+ Metastatic Breast CancerMetastatic Colorectal CancerCommercial DevelopmentRegulatory PlansUS Breast Cancer Market

About the role

Key responsibilities & impact

Own the strategic agenda for TUKYSA, surfacing issues, framing options and implications, and driving recommendations to resolution
Define the 3-year US commercial strategy across metastatic breast cancer and metastatic colorectal cancer
Develop competitive strategy and positioning for TUKYSA in the evolving HER2+ metastatic breast cancer treatment landscape
Build and advocate prioritization cases for TUKYSA within enterprise customer-facing resources
Lead strategic assessment of metastatic colorectal cancer opportunities and build business cases for resourcing and investment
Represent US Commercial in commercial development, clinical development and regulatory plans with Global Marketing and Research & Development
Own the integrated US launch plan for the HER2CLIMB-05 first-line indication
Lead the extended cross-functional US Commercial launch team and related strategy and priority forums
Champion AI-enabled ways of working across the TUKYSA business
Manage OpEx to target and recommend spend reallocations to maximize performance
Deliver TUKYSA US demand performance against the operating plan, diagnose variance, identify drivers and initiate corrective actions
Establish and own the brand performance management system, including objectives, KPIs, leading indicators, review cadence and executive reporting
Define TUKYSA HCP targeting strategy and partner with Data Science and Portfolio Acceleration to implement and refine it
Drive annual planning across strategy, operating plan and resource allocation with Finance, Sales, Market Access and Medical
Partner with Account Marketing and US Market Access on objectives with key accounts and payers and mitigate payer- or account-driven demand effects
Report to the Sr. Director, US TUKYSA Commercial & Marketing Team Lead

Requirements

What you’ll need

Bachelor's Degree with 8+ years of experience; MBA/MS with 7+ years of experience; PhD/PharmD with 5+ years of experience in progressive pharmaceutical/biotech commercial roles
Demonstrated development and leadership of a cross-functional commercial strategy
Experience partnering with Sales, Medical Affairs, and Commercial Analytics to drive strategy development and performance management
Direct experience leading or co-leading a major product launch, including accountability for launch readiness across multiple functions
Advanced analytical fluency with the judgment to distinguish meaningful signal from noise and develop evidence-based recommendations
Executive presence sufficient to present, defend, and adjust a position in front of senior leadership
Ability to influence and collaborate with peers, develop and coach others, and oversee and guide colleagues' work to achieve meaningful outcomes and business impact
Oncology experience with at least 3 years supporting a marketed brand or commercial organization (preferred)
Knowledge or experience in the US breast cancer market (preferred)
Experience partnering with Finance, Market Access and/or Account Management (preferred)
Experience leading commercial performance management and business operations across functions (preferred)
Experience shaping brand strategy and delivering performance in an evolving competitive landscape or shift from an entrenched standard of care (preferred)
Experience with promotional review process in a regulated US commercial environment (preferred)
Must be authorized to be employed in the U.S. by any employer
Must have permanent work authorization in the United States
U.S. work visa sponsorship is not available now or in the future

Benefits

Comp & perks

Bonus target of 20.0% of base salary through Pfizer’s Global Performance Plan
Eligibility to participate in Pfizer’s share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility
Hybrid work arrangement