Director – East Regional Brand Activation, Dermatology

Pfizer

. Develop and execute regional marketing plans aligned with Pfizer’s national dermatology brand strategy and local market dynamics .

Posted 11/12/2026full-timeRemote • New York • United StatesLead💰 $162,900 - $271,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing regional marketing strategies within the pharmaceutical industry, particularly in dermatology, while effectively collaborating across functions to optimize marketing effectiveness and drive sales growth.

Highest-signal resume keywords

Regional Marketing Strategy DevelopmentDermatology Market AnalysisCross-Functional CollaborationKPI Monitoring and AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisBudget OptimizationMarketing Strategy ImplementationData AnalysisRegional ExecutionProduct LaunchesCompetitive AnalysisPatient InitiativesSponsorship CoordinationCongress Strategy Execution

Soft Skills

Strong CommunicationLeadershipProject ManagementCollaborationInsight Development

Certifications & Qualifications

Bachelor's DegreeAdvanced Degree Preferred

Industry Keywords

Pharmaceutical MarketingHealthcare SalesDermatology LandscapeMarket AccessStakeholder EngagementSales Force EffectivenessPayer InitiativesCongress ParticipationEducational ProgramsPeer-to-Peer Education

About the role

Key responsibilities & impact

Develop and execute regional marketing plans aligned with Pfizer’s national dermatology brand strategy and local market dynamics
Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights
Support local brand marketing tactics, peer-to-peer education programs, and patient initiatives
Optimize regional marketing budgets
Partner with Pfizer Dermatology Sales Teams to enhance regional marketing execution and sales force effectiveness
Support pull-through of national marketing strategies and customize materials for regional implementation
Align with Market Access teams on payer and formulary initiatives
Develop and distribute region-specific marketing materials and insights
Conduct annual assessment of regional congress recommendations
Lead execution of Pfizer’s national dermatology congress and conference strategy
Identify and coordinate regional sponsorship opportunities
Collaborate with national marketing teams on product theaters, symposiums, and educational programs
Provide regional business insights to inform national marketing strategy
Partner with Medical Affairs, Sales, and Public Affairs for cross-functional alignment
Monitor and analyze marketing effectiveness using KPIs
Report to the HQ Education & Engagement Team Lead

Requirements

What you’ll need

Bachelor’s degree required; advanced degree preferred
Minimum of 8+ years of experience in pharmaceutical or healthcare sales or marketing, with a strong background in regional execution, or product launches
Proven ability to develop and implement regional marketing strategies tailored to local market conditions
Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders
Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs
Ability to analyze market data, identify insights, and develop actionable marketing strategies
Strong communication, leadership, and project management skills
Willingness to travel up to 80%, including overnight stays and weekend congress participation
Permanent work authorization in the United States

Benefits

Comp & perks

Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary
Share based long term incentive program eligibility
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility