Director, HCP Marketing – IBRANCE, Next-Gen BC Brands

Pfizer

. Own IBRANCE's omnichannel and HCP marketing engine through loss of exclusivity and transition that discipline to next-generation breast cancer launches .

Posted 9/21/2026full-timeUnited StatesLead💰 $162,900 - $271,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in omnichannel marketing strategies, particularly in the pharmaceutical sector, with a focus on audience targeting, digital execution, and cross-functional collaboration. Proven ability to lead media planning, agency management, and performance analysis to drive brand success.

Highest-signal resume keywords

Pharmaceutical Marketing ExperienceDigital Omnichannel Strategy DevelopmentProject Management SkillsOncology ExperienceAgency Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Omnichannel MarketingDigital StrategyMedia PlanningAudience TargetingWeb AnalyticsProgrammatic PlanningKPI MonitoringInfluencer EngagementLaunch MarketingData Science Integration

Soft Skills

LeadershipCollaborationProblem-SolvingAdaptabilityCommunication

Tools & Technologies

Paid SearchOrganic SearchPaid SocialMedia StrategySearch AIDigital PlatformsAnalytics ToolsCreative Agency Management

Certifications & Qualifications

BA/BS DegreeMBA/Masters Preferred

Industry Keywords

OncologyHCP MarketingBrand PerformanceNPP ExecutionMarket AccessRegulatory ComplianceDiagnostics

About the role

Key responsibilities & impact

Own IBRANCE's omnichannel and HCP marketing engine through loss of exclusivity and transition that discipline to next-generation breast cancer launches
Lead non-personal promotion and digital/omnichannel execution, including paid search, organic search, paid social, web analytics, search AI, media strategy, and programmatic planning
Direct specialized media and agency workstreams and monitor KPIs and overall brand performance with data science
Lead annual media planning and quarterly performance read-outs
Troubleshoot platform-level shifts and new channel launches
Direct agency creative work across social, banner, video, and web
Lead transformation in audience targeting and engagement across omnichannel platforms, including retargeting
Provide strategic input on influencer standardization and HCP influencer integration
Partner with brand and cross-functional leadership on IBRANCE Dispense as Written strategy planning and execution
Own NPP and digital/omnichannel execution planning for Prifetrastat toward launch
Build audience targeting, retargeting, and channel-mix architecture for launch activation
Route lab-alert and testing-activity signals into the HCP Accelerator
Apply the KOL engagement and omnichannel playbook to establish HCP-facing engagement infrastructure for new assets
Collaborate with US Commercial, Legal, Medical, Regulatory, Sales, Global, Operations, and Market Access
Report to the US IBRANCE / BC Pipeline Brand Lead

Requirements

What you’ll need

Minimum of 7+ years of pharmaceutical marketing experience with a BA/BA or 8+ years with MS/MBA
BA/BS degree required; MBA/Masters preferred
Experience developing innovative and integrated digital omnichannel strategies
Ability to build a new workstream from the ground up in the absence of an established playbook
Ability to partner and collaborate with cross-functional areas, including Medical and Diagnostics partners
Strong project management skills, including managing multiple projects simultaneously and working against a work plan
Ability to work effectively in a fast-paced environment and demonstrate leadership among peers and internal stakeholders
Oncology experience preferred
Prior in-line and launch marketing experience preferred
Experience with agency management, media measurement transformation, or omnichannel platform build-outs a plus
Ability to travel domestically based on business needs; travel up to 10–15%
Candidates must be authorized to be employed in the U.S. by any employer
Permanent work authorization in the United States required
U.S. work visa sponsorship is not available now or in the future

Benefits

Comp & perks

Global Performance Plan with a bonus target of 20.0% of base salary
Share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility