Director, HCP Marketing – IBRANCE, Next-Gen BC Brands

Pfizer

. Own IBRANCE's omnichannel and HCP marketing engine through loss of exclusivity .

Posted 9/21/2026full-timeUnited StatesLead💰 $162,900 - $271,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital omnichannel marketing strategies within the pharmaceutical industry, with a strong focus on audience targeting, media planning, and cross-functional collaboration. Proven ability to lead projects, influence stakeholders, and drive innovative solutions in a fast-paced environment.

Highest-signal resume keywords

Pharmaceutical Marketing ExperienceDigital Omnichannel Strategy DevelopmentProject Management SkillsAgency ManagementOncology Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media StrategyWeb AnalyticsPaid SearchOrganic SearchPaid SocialProgrammatic PlanningAudience TargetingRetargetingInfluencer IntegrationKPI Monitoring

Soft Skills

CollaborationLeadershipCoachingInfluencingProblem-Solving

Tools & Technologies

HCP Engagement InfrastructureOmnichannel PlatformsData Science ToolsMedia Measurement Tools

Certifications & Qualifications

BA/BS DegreeMBA/Masters Preferred

Industry Keywords

PharmaceuticalsOncologyDigital MarketingNon-Personal PromotionCross-Functional Collaboration

About the role

Key responsibilities & impact

Own IBRANCE's omnichannel and HCP marketing engine through loss of exclusivity
Lead non-personal promotion and digital/omnichannel execution, including paid search, organic search, paid social, web analytics, search AI, media strategy, and programmatic planning
Direct specialized media workstreams in-house by CMO and monitor KPIs with data science
Lead annual media planning and quarterly performance read-outs
Troubleshoot platform-level shifts and support new channel launches
Direct agency creative work across social, banner, video, and web
Lead transformation in audience targeting and engagement across omnichannel platforms, including retargeting
Contribute strategic input to influencer standardization and HCP influencer integration
Partner with brand and cross-functional leadership on IBRANCE Dispense as written strategy execution
Own NPP and digital/omnichannel execution planning for Prifetrastat
Build audience targeting, retargeting, and channel-mix architecture for next-generation launches
Route lab-alert and testing-activity signals into the HCP Accelerator
Apply the HCP engagement and omnichannel playbook to build HCP-facing engagement infrastructure for new assets
Collaborate with US Commercial, Legal, Medical, Regulatory, Sales, Global, Operations, and Market Access
Report to the US IBRANCE / BC Pipeline Brand Lead

Requirements

What you’ll need

Minimum of 7+ years of pharmaceutical marketing experience with a BA/BA or 8+ years with MS/MBA
BA/BS degree required; MBA/Masters preferred
Experience developing innovative and integrated digital omnichannel strategies across the provider journey
Ability to build new workstreams from the ground up in ambiguous environments
Ability to influence and collaborate with peers, develop and coach others, and oversee colleagues' work
Strong project management skills and ability to manage multiple projects against a work plan
Ability to work effectively in a fast-paced environment and demonstrate leadership among peers and internal stakeholders
Ability to partner with Medical and Diagnostics and other cross-functional experts
Oncology experience preferred
Prior in-line and launch marketing experience preferred
Experience with agency management, media measurement transformation, or omnichannel platform build-outs a plus
Ability to travel domestically based on business needs, up to 10–15%
Must be authorized to be employed in the U.S. by any employer
Permanent work authorization in the United States required
U.S. work visa sponsorship is not available now or in the future

Benefits

Comp & perks

Global Performance Plan bonus target of 20.0% of base salary
Share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility
Hybrid work arrangement