Director – HCP Marketing Lead

Pfizer

. Set and evolve the HCP marketing strategy through launch and beyond .

Posted 10/14/2026full-timeUnited StatesSenior💰 $176,600 - $294,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in HCP marketing strategy development, including positioning, messaging, and segmentation. Proven ability to lead complex initiatives and influence stakeholders while managing budgets and resources effectively.

Highest-signal resume keywords

HCP Marketing Strategy DevelopmentOncology Commercial ExperienceMLR Review LeadershipIntegrated HCP StrategiesStakeholder Influence and Coaching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HCP PositioningMessaging DevelopmentSegmentation StrategyPromotional Material DevelopmentMarket Research InterpretationBudget ManagementCommercial Strategy TranslationLaunch ExperienceCustomer Insights AnalysisComplex Initiative Leadership

Soft Skills

Strong Communication SkillsCoaching and DevelopmentInfluencing StakeholdersAccountabilityStrategic Direction

Certifications & Qualifications

Bachelor's DegreeMBAPhDPharmD

Industry Keywords

PharmaceuticalBiotechHCP MarketingOncologyBreast CancerSolid TumorField SalesPersonal PromotionNon-Personal PromotionMatrixed Organization

About the role

Key responsibilities & impact

Set and evolve the HCP marketing strategy through launch and beyond
Define TUKYSA HCP positioning, value proposition, messaging and claims architecture
Establish HCP segmentation and targeting strategy
Direct HCP personal promotion from strategy through execution, including core promotional resources, objection handling and MLR review
Direct the integrated HCP marketing tactical plan and investment portfolio
Serve as the primary Marketing partner to Sales, translating HCP strategy and messaging into field execution
Synthesize customer, clinical, competitive and performance insights into strategic action
Drive HCP marketing execution through colleagues and agency partners by setting priorities, accountability, strategic direction, coaching and development
Partner closely with Sales, Insights & Analytics, Medical, Regulatory, Legal and other cross-functional partners

Requirements

What you’ll need

Bachelor's Degree with 8+ years of experience; OR MBA/MS with 7+ years of experience; OR PhD/PharmD with 5+ years of pharmaceutical/biotech commercial experience, including HCP marketing
Demonstrated experience developing HCP positioning, messaging, and segmentation strategies
Experience leading promotional materials through MLR review
Ability to independently interpret clinical evidence, primary market research and customer insights and translate them into commercial strategy
Demonstrated success leading complex, high-impact initiatives across a matrixed organization
Demonstrated ability to influence stakeholders, coach and develop others, and achieve results through the work of other colleagues
Strong commercial judgment and demonstrated agency, investment and budget management capabilities
Strong written, verbal and executive communication skills
Advanced degree such as MBA, PharmD, PhD or equivalent (preferred)
Oncology commercial experience, particularly breast cancer or solid tumor (preferred)
Launch experience in a highly competitive and evolving market (preferred)
Field Sales or other customer-facing experience (preferred)
Experience developing integrated HCP strategies spanning personal and non-personal promotional channels (preferred)
Candidates must be authorized to be employed in the U.S. by any employer
This position requires permanent work authorization in the United States
U.S. work visa sponsorship is not available for this role now or in the future

Benefits

Comp & perks

Global Performance Plan with a bonus target of 20.0% of base salary
Share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility