Director – HCP Marketing Lead

Pfizer

. Set and evolve the HCP marketing strategy through launch and beyond .

Posted 10/14/2026full-timeUnited StatesSenior💰 $176,600 - $294,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in HCP marketing strategy development, including positioning, messaging, and segmentation. Proven ability to lead cross-functional teams and drive execution of complex marketing initiatives in the pharmaceutical or biotech industry.

Highest-signal resume keywords

HCP Marketing Strategy DevelopmentPromotional Material LeadershipStakeholder InfluenceBudget ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HCP PositioningMessaging DevelopmentSegmentation StrategyMLR Review ProcessMarket Research InterpretationCommercial Strategy TranslationInitiative LeadershipInvestment ManagementClinical Evidence AnalysisPerformance Insights Synthesis

Soft Skills

Coaching and DevelopmentExecutive CommunicationInfluencing SkillsCollaborationAccountability

Certifications & Qualifications

Bachelor's DegreeMBAMSPhDPharmD

Industry Keywords

PharmaceuticalBiotechHCP MarketingCommercial ExperienceMatrixed Organization

About the role

Key responsibilities & impact

Set and evolve the HCP marketing strategy through launch and beyond
Define TUKYSA HCP positioning, value proposition, messaging and claims architecture
Establish HCP segmentation and targeting strategy
Direct HCP personal promotion from strategy through execution, including core promotional resources, objection handling and MLR review
Direct the integrated HCP marketing tactical plan and investment portfolio
Serve as the primary Marketing partner to Sales, translating HCP strategy and messaging into effective field execution
Synthesize customer, clinical, competitive and performance insights into strategic action
Drive HCP marketing execution through others by setting priorities, accountability and strategic direction
Coach and develop HCP marketing colleagues and agency partners
Partner with Sales, Insights & Analytics, Medical, Regulatory, Legal and other cross-functional teams

Requirements

What you’ll need

Bachelor's Degree with 8+ years of experience; OR MBA/MS with 7+ years of experience; OR PhD/PharmD with 5+ years of pharmaceutical/biotech commercial experience, including HCP marketing
Demonstrated experience developing HCP positioning, messaging, and segmentation strategies
Experience leading promotional materials through MLR review
Ability to independently interpret clinical evidence, primary market research and customer insights and translate them into commercial strategy
Demonstrated success leading complex, high-impact initiatives across a matrixed organization
Demonstrated ability to influence stakeholders, coach and develop others, and achieve results through the work of other colleagues
Strong commercial judgment and demonstrated agency, investment and budget management capabilities
Strong written, verbal and executive communication skills
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Permanent work authorization in the United States
U.S. work visa sponsorship is not available for this role now or in the future

Benefits

Comp & perks

Pfizer Global Performance Plan with a bonus target of 20.0% of base salary
Share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility