Director, Launch Excellence Strategic Initiatives

Pfizer

. Own and refresh Pfizer’s Enterprise Launch Approach and governance .

Posted 10/19/2026full-timeNew York City • New York • United StatesLead💰 $162,900 - $271,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic marketing fundamentals, including OGSM, Brand Positioning, and Launch Execution, while effectively leading cross-functional teams and influencing senior leadership. Proven ability to analyze data for insights and manage projects under pressure, ensuring successful launch strategies and execution.

Highest-signal resume keywords

Strategic Marketing FundamentalsLaunch ExecutionCross-Functional LeadershipAnalytical SkillsExecutive Presence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

OGSMBrand PositioningCreative DevelopmentLaunch ExecutionMeasurementRoot Cause AnalysisProject ManagementTime ManagementOrganizational SkillsBenchmarking

Soft Skills

CollaborationInfluencing SkillsPresentation SkillsNetworkingAccountability

Tools & Technologies

Launch TrackerLaunch Excellence WebsiteMarketing Academy FrameworksDatabase Management

Industry Keywords

Therapeutic AreasCommercial StrategyLaunch Best PracticesCross-Business ProjectsConfidential Information Management

About the role

Key responsibilities & impact

Own and refresh Pfizer’s Enterprise Launch Approach and governance
Enable cross-functional launch teams across Pfizer business units to deliver best-in-class launch strategies and execution plans
Advance Pfizer’s Enterprise Launch Approach with AI and integrate it with Global Commercial Strategy AI efforts
Identify and leverage insights from past Pfizer launches for upcoming launches
Partner with CI, CMO, and other functions to quantify the impact of pre- and post-launch activities
Horizon scan externally for launch best practices with third parties and internal functions
Support Executive Leadership Team, GCS Leadership Team, and senior leadership groups with launch tracker updates and reviews
Maintain the Launch Excellence website
Support therapeutic-area benchmarking and resourcing analyses for pre-launch targets and metrics
Create and maintain a database of past-launch metrics and key details
Develop a pre-launch targets and metrics rubric for launch planning and readiness
Support launch stage gates, including governance and content refresh
Provide commercial input to North Star, Pfizer’s enterprise-wide system and process for cross-functional launch teams
Integrate Marketing Academy strategic frameworks into Pfizer’s Enterprise Launch Approach as needed
Represent Launch Excellence in internal partnerships across Global Commercial Strategy and cross-functional stakeholders
Build a strong culture and drive the Launch Excellence agenda

Requirements

What you’ll need

Bachelor's degree
At least 8+ years of experience in marketing across a number of categories/industries
Strong subject matter expertise and hands-on experience in strategic marketing fundamentals, including OGSM, Brand Positioning, Creative Development, Launch Execution, and Measurement
Experience working in various therapeutic areas
Strong analytical skills for root cause analysis and prioritization
Track record of speaking up with courage and confidence
Strong networking and collaborative work across functions and geographies
Executive presence and ability to influence senior leaders and colleagues at all levels
Ability to lead cross-functional and cross-business projects and initiatives
Strong writing, presentation, and influencing skills
Ability to thrive under pressure, take accountability, and meet deadlines
Strong project, time management, and organizational skills
Discretion and trustworthiness with confidential information
Ability to manage and coach peers and agile teams
Flexibility to work with the US time zone on a regular basis
Candidates must be authorized to be employed in the U.S. by any employer
Permanent work authorization in the United States required
U.S. work visa sponsorship is not available now or in the future

Benefits

Comp & perks

Bonus target of 20.0% of base salary through Pfizer’s Global Performance Plan
Eligibility to participate in Pfizer’s share based long term incentive program
Comprehensive and generous benefits and programs to support healthy lives and life’s moments
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Paid holidays and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental, and vision coverage
Relocation assistance may be available based on business needs and/or eligibility