Director, Owned Channel Audience Solutions

Pfizer

. Influence and support US Consumer CRM teams as a Salesforce Data Cloud technology expert .

Posted 9/18/2026full-timeNew York City • Florida • United StatesLead💰 $162,900 - $271,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in Salesforce Data Cloud and Marketing Cloud for optimizing CRM strategies and audience targeting in the healthcare sector. Strong analytical skills and the ability to influence stakeholders at all levels while maintaining discretion with confidential information.

Highest-signal resume keywords

Salesforce Data Cloud ExpertiseSalesforce Marketing Cloud ExperienceSQL ProficiencyHealthcare Industry ExperienceAnalytical Problem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Salesforce Data CloudSalesforce Marketing CloudSQLData AnalysisAudience TargetingEmail Campaign ManagementRelational DatabasesData Schema UnderstandingCRM Strategy DevelopmentReporting

Soft Skills

Interpersonal SkillsInfluencing SkillsCollaborationCoachingBusiness Acumen

Tools & Technologies

JiraData Analytics ToolsCustomer Data Platform

Certifications & Qualifications

Salesforce Data Cloud Consultant CertificationSalesforce Data Cloud Architect Certification

Industry Keywords

HealthcareDigital MarketingPharmaceutical IndustryDTC MarketingMatrix Environment

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Influence and support US Consumer CRM teams as a Salesforce Data Cloud technology expert
Optimize CRM strategists’ targeting choices and clarify audience requirements and success metrics
Build US CRM email audiences, personalization, and data extensions in Salesforce Data Cloud
Manage Pfizer’s internal question-and-answer pair tool for US DTC websites
Support a Jira-based audience build pipeline
Engage with Marketing Channel Delivery and Accenture teams to review and approve Salesforce audience segments and deploy email campaigns in Salesforce Marketing Cloud
Partner with engineering and technical leads to understand data types available in the US DTC customer data platform
Use Salesforce Marketing Cloud analytics to improve CRM DTC targeting strategy and measure impact
Use Salesforce Data Cloud for reporting
Collaborate with data scientists and analytics project managers to incorporate audience models into CRM Marketing strategies

Requirements

What you’ll need

Significant experience utilizing Salesforce Data Cloud to target emails and build audiences
Bachelor's degree in a related field required
8+ years of relevant experience in a healthcare environment or in digital marketing
Experience working with relational databases, SQL, or data schema to understand and query potential data sources
Exceptional interpersonal skills and mastery of working in a matrix environment
Demonstrated business acumen, strong analytical skills and strategic mindset
Role model for Pfizer Values: Courage, Excellence, Equity and Joy
Executive presence and ability to influence senior leaders and colleagues at all organizational levels
Demonstrated analytical and conceptual problem-solving skills
Discretion and trustworthiness in dealing with confidential information
Ability to influence and collaborate with peers, and develop and coach others
Salesforce Data Cloud Consultant and/or Architect certification preferred
Salesforce Marketing Cloud experience preferred
2+ years’ experience in the pharmaceutical industry preferred
Intermediate knowledge of SQL preferred
Experience building executive-level work product and partnerships to ensure CRM strategy success preferred
Must be authorized to be employed in the U.S. by any employer
Permanent work authorization in the United States required
U.S. work visa sponsorship is not available now or in the future

Benefits

Comp & perks

Global Performance Plan bonus target of 20.0% of base salary
Share-based long-term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility
Hybrid work arrangement