Director – P2P and Field Engagement Strategy Lead

Pfizer

. Lead strategy and execution for how ELREXFIO connects with hematologists and oncologists through peer voices, congress presence, and field-ready content .

Posted 10/27/2026full-timeUnited StatesSenior💰 $162,900 - $271,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in pharmaceutical marketing with a focus on KOL and P2P strategy development, project management, and budget oversight. Proven ability to collaborate across teams and manage external agency partnerships to drive impactful educational initiatives.

Highest-signal resume keywords

Pharmaceutical Marketing ExperienceProject Management SkillsKOL Strategy DevelopmentBudget ManagementOncology Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic PlanningP2P Content DevelopmentData AnalysisKPI TrackingSales Coordination

Soft Skills

Excellent Oral CommunicationWritten CommunicationPresentation SkillsHigh Learning AgilityBusiness Acumen

Tools & Technologies

MedEd Agency ManagementBudget Forecasting Tools

Certifications & Qualifications

Bachelor’s DegreeMBA or Advanced Degree (Preferred)

Industry Keywords

HematologyOncologyGPOIPPCongress Strategy

About the role

Key responsibilities & impact

Lead strategy and execution for how ELREXFIO connects with hematologists and oncologists through peer voices, congress presence, and field-ready content
Oversee strategic planning and execution of P2P content, including speaker programs, product theaters, and third-party educational initiatives
Lead development of core P2P materials and integrate P2P strategies into cohesive promotional plans
Own the evolution of ELREXFIO’s KOL and P2P strategy, including KOL exchanges and advisory boards
Develop targeted program strategies across educational channels and assess GPO, IPP, and third-party opportunities
Lead speaker programs, including Sales coordination, budget management, and speaker training
Identify and coordinate local conference opportunities for Sales or KADs
Manage MedEd agency partners and vendors within approved budgets and timelines
Lead budget planning and forecasting for P2P and field programs; track spend against plan
Contribute to the annual US tactical plan and track KPIs
Collaborate across the hematology franchise on planning and alignment
Lead field adoption of P2P and clinical resources through sustained use in customer conversations
Lead Regional HCP Engagement Strategy and Congress strategy with related asset development
Drive objectives in key Sales connections, including forums such as FBST
Bring new data to RC in alignment with the scientific narrative and develop reprint carriers and promotional-material incorporation strategy
Partner with Sales, Medical, Global counterparts, HCP and Launch Leads, and agency partners
Report to the HCP Team Lead

Requirements

What you’ll need

Bachelor’s degree required
8+ years of pharmaceutical marketing or US commercial experience
Strong project management skills with ability to flex and prioritize based on business needs
Experience with the management of external agencies, project budgets, and timelines
Excellent oral, written and presentation skills
High learning agility
Understands how to effectively work on a matrix team
Strong business acumen and strategic skills required to analyze data and assess impact of projects
Willingness to travel required to represent brand at key congresses and programs, at least 1 per month to be expected
Approximately 40% travel expected
Candidates must be authorized to be employed in the U.S. by any employer
U.S. work visa sponsorship is not available for this role now or in the future
Permanent work authorization in the United States required
Oncology experience preferred but not mandatory
MBA or advanced degree preferred

Benefits

Comp & perks

Global Performance Plan bonus target of 20.0% of base salary
Share-based long-term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility