Director, Social Engagement

Pfizer

. Set the vision and lead Pfizer’s organic social engagement strategy across branded and unbranded platform handles .

Posted 9/29/2026full-timeUnited StatesLead💰 $176,600 - $294,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading social media engagement strategies, managing editorial operations, and ensuring compliance with medical, legal, and regulatory standards. Proven ability to build brand communities and develop measurement frameworks to assess performance across platforms.

Highest-signal resume keywords

Social Media StrategyCommunity ManagementMedical/Legal/Regulatory ComplianceTeam LeadershipContent Lifecycle Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media EngagementContent OperationsMeasurement FrameworksEditorial Calendar ManagementProgram Management

Soft Skills

Excellent CommunicationInterpersonal SkillsInfluencing SkillsJudgment and AccountabilityCollaboration

Tools & Technologies

SprinklrAnalytics ToolsListening/Monitoring Tools

Industry Keywords

Healthcare ExperienceBrand Community BuildingCross-Functional CollaborationStakeholder EngagementPerformance Hygiene

About the role

Key responsibilities & impact

Set the vision and lead Pfizer’s organic social engagement strategy across branded and unbranded platform handles
Translate business, brand, and audience priorities into platform-native content and programs
Build and maintain quarterly and monthly channel editorial calendars aligned to campaigns, corporate moments, and product needs
Establish and improve operating models, governance, resourcing, and agency models for channel management, content, community engagement, issues response, and measurement
Govern response guidelines and escalation paths and oversee moderation vendors
Set listening, triage, and response standards; oversee sentiment tracking and topic tagging
Ensure Medical/Legal/Regulatory review and approval compliance, content expiration, renewal, and archiving
Oversee end-to-end editorial and content operations from briefing through publishing, optimization, expiration, and archiving
Coordinate influencer and partner content, taxonomy, job-code tracking, and preview/QA workflows
Drive test-and-learns across formats and platform features and incorporate findings into playbooks
Define measurement frameworks and KPIs; publish monthly readouts and quarterly deep dives
Partner with Paid Media on organic/paid flighting, attribution, dashboards, and performance hygiene
Serve as senior social engagement leader across Product Communications and convene cross-functional stakeholders
Represent Product Communications in enterprise social councils and audience insights forums
Lead, coach, and develop a team of social media engagement experts
Translate portfolio and enterprise priorities into team objectives, resource plans, and workload decisions
Provide strategic counsel and quality oversight on strategy, content, community engagement, measurement, and issues management
Manage agency and vendor partners, including scopes of work, budgets, performance expectations, and integration
Build succession, capability, and skills plans for evolving platforms, audience behavior, technology, and regulatory expectations

Requirements

What you’ll need

8+ years in social media, community management, communications, or a related field
Significant experience leading complex programs and teams
Healthcare experience strongly preferred
Proven track record setting social strategy, building brand communities, and leading editorial and engagement operations at scale
Fluency with enterprise social tools such as Sprinklr, listening/monitoring, and analytics
Deep familiarity with medical/legal/regulatory review processes and content life-cycle management
Excellent written, oral, communication, and interpersonal skills
Ability to develop, implement, and measure success
Ability to work effectively across functions and levels in a highly matrixed organization and manage multiple projects against tight deadlines
Ability to work closely with Pfizer leaders, demonstrating poise and executive presence
Demonstrated people leadership, including recruiting, coaching, developing, and motivating social media engagement experts
Strong independent judgment, accountability, and ability to lead through ambiguity
Ability to influence and collaborate with peers, develop and coach others, and oversee and guide colleagues to achieve meaningful outcomes
Willingness to travel up to 10% within the USA
Ability to physically go into a Pfizer office in line with company policy
Candidates must be authorized to be employed in the U.S. by any employer
Permanent work authorization in the United States required; U.S. work visa sponsorship is not available now or in the future

Benefits

Comp & perks

Global Performance Plan bonus target of 20.0% of base salary
Share-based long-term incentive program eligibility
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday, and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental, and vision coverage
Relocation assistance may be available based on business needs and/or eligibility