Director, Social Engagement

Pfizer

. Lead Pfizer’s organic social engagement strategy, governance, execution, and performance across the business .

Posted 9/29/2026full-timeUnited StatesLead💰 $176,600 - $294,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading social media engagement strategies, managing complex programs, and overseeing editorial operations while ensuring compliance with medical, legal, and regulatory standards. Proven ability to develop measurement frameworks and KPIs to drive performance and optimize content across platforms.

Highest-signal resume keywords

Social Media StrategyTeam LeadershipHealthcare ExperienceEnterprise Social ToolsContent Life-Cycle Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementEditorial OperationsPerformance MeasurementContent OptimizationProgram Management

Soft Skills

Excellent CommunicationInterpersonal SkillsIndependent JudgmentAccountabilityExecutive Presence

Tools & Technologies

SprinklrAnalytics ToolsListening/Monitoring Tools

Industry Keywords

HealthcareCommunity ManagementBrand BuildingRegulatory Review ProcessesStakeholder Management

About the role

Key responsibilities & impact

Lead Pfizer’s organic social engagement strategy, governance, execution, and performance across the business
Oversee Pfizer-branded social media handles and unbranded Pfizer for All platform handles
Lead and develop a team of social media engagement experts
Set priorities, clarify roles, coach performance, and ensure high-quality delivery
Build and maintain quarterly and monthly channel-by-channel editorial calendars
Integrate tagging/UTMs and paid-media alignment
Establish and improve operating models, governance, resourcing, and agency models
Govern response guidelines, escalation paths, listening, triage, and response standards
Oversee sentiment tracking, topic tagging, review/approval compliance, content expiration, renewal, and archiving
Oversee end-to-end editorial and content operations from briefing through publishing, optimization, expiration, and archiving
Coordinate influencer and partner content, taxonomy, job-code tracking, and preview/QA workflows
Drive test-and-learns across formats and platform features and incorporate learnings into playbooks
Define measurement frameworks and KPIs and publish monthly readouts and quarterly deep dives
Partner with Paid Media on organic/paid flighting, cross-channel attribution, dashboards, and performance hygiene
Serve as senior social engagement leader across Product Communications and convene cross-functional stakeholders
Represent Product Communications in enterprise social councils and audience insights forums
Manage agency and vendor partners, scopes of work, budgets, and performance expectations
Build succession, capability, and skills plans for the team

Requirements

What you’ll need

8+ years in social media, community management, communications, or a related field
Significant experience leading complex programs and teams
Healthcare experience strongly preferred
Proven track record setting social strategy, building brand communities, and leading editorial and engagement operations at scale
Fluency with enterprise social tools such as Sprinklr, listening/monitoring, and analytics
Strong stakeholder and agency management
Deep familiarity with medical/legal/regulatory review processes and content life-cycle management
Excellent written, oral, communication, and interpersonal skills
Ability to develop, implement, and measure success
Ability to work effectively across functions and levels in a highly matrixed organization and manage multiple projects against tight deadlines
Ability to work closely with Pfizer leaders, demonstrating poise and executive presence
Demonstrated people leadership, including recruiting, coaching, developing, and motivating high-performing social media engagement experts
Strong independent judgment, accountability, and ability to lead through ambiguity
Willingness to travel up to 10% within the USA
Ability to physically go into a Pfizer office in line with company policy
Candidates must be authorized to be employed in the U.S. by any employer
Permanent work authorization in the United States required
U.S. work visa sponsorship is not available now or in the future

Benefits

Comp & perks

Global Performance Plan bonus target of 20.0% of base salary
Share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility