Director, Talzenna Consumer Lead

Pfizer

. Own Talzenna consumer strategy, including positioning, patient journey, insights, market research, and media .

Posted 9/17/2026full-timeNew York City • Illinois • United StatesSenior💰 $162,900 - $271,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing consumer strategies and omnichannel marketing plans within the pharmaceutical industry, with a strong focus on patient engagement and market insights. Proven ability to lead cross-functional teams and manage complex projects while optimizing performance metrics.

Highest-signal resume keywords

Pharmaceutical Industry ExperienceConsumer Strategy DevelopmentOmnichannel MarketingAnalytical SkillsPatient Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchConsumer SegmentationPerformance Metrics MonitoringContent DevelopmentCRM ManagementProject ManagementTactical ExecutionAI-Based Tools ApplicationBudget ManagementHCP Marketing Coordination

Soft Skills

Interpersonal SkillsCommunication SkillsNegotiation SkillsCreativityInitiative

Certifications & Qualifications

Bachelor’s DegreeMBA or Advanced Degree Preferred

Industry Keywords

OncologyPatient JourneyConsumer InsightsMedia StrategyAmbassador ProgramBranded PlatformsUnbranded PlatformsCorporate AffairsGovernment RelationsAdvocacy

About the role

Key responsibilities & impact

Own Talzenna consumer strategy, including positioning, patient journey, insights, market research, and media
Oversee and develop Talzenna’s TP-3 consumer omnichannel plan, creative development, and messaging evolution
Own media strategy and planning across all channels
Refine targeting based on consumer segmentation and audience profiling
Monitor patient activation performance metrics and recommend real-time optimization
Lead the Talzenna Ambassador program and recruit patients to develop content
Lead multi-channel patient education and CRM efforts across branded and unbranded platforms
Partner with Corporate Affairs, Government Relations, and Advocacy on prostate cancer patient programs
Coordinate with HCP Marketing to connect HCP and consumer campaigns and customer insights
Manage agency partners and vendors within approved budgets and timelines
Serve as Breast Cancer indication lead and update HCP and consumer assets
Report to the Senior Director, US Talzenna Marketing Team Lead within US Oncology

Requirements

What you’ll need

Bachelor’s degree with 8+ years of pharmaceutical industry experience, or MBA/Masters with 7+ years’ experience required
BA/BS degree required
Ability to translate strategy and analysis to a tactical, executable level
Demonstrated success developing and executing complex marketing programs
Strong executive presence and excellent interpersonal, communication, and negotiation skills
Strong analytical skills and ability to synthesize complex information and distill customer insights
Demonstrated AI-forward thinking and emerging competencies applying AI-based tools
Solid business acumen and organizational skills
Ability to manage multiple complex, competing projects in a deadline-oriented environment
Ability to function autonomously and demonstrate initiative, creativity, and innovation
Role model for the Pfizer Values
Oncology experience preferred but not required
MBA or advanced degree preferred
Candidates must be authorized to be employed in the U.S. by any employer
Permanent work authorization in the United States required

Benefits

Comp & perks

20.0% bonus target through Pfizer’s Global Performance Plan
Eligibility to participate in Pfizer’s share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility