Director, Talzenna Consumer Lead

Pfizer

. Own Talzenna consumer strategy, including positioning, patient journey, insights, market research, and media .

Posted 9/17/2026full-timeNew York City • Illinois • United StatesSenior💰 $162,900 - $271,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing consumer strategies and omnichannel marketing plans within the pharmaceutical industry, with a strong focus on patient engagement and market insights. Proven ability to lead cross-functional teams and manage complex projects while delivering measurable results.

Highest-signal resume keywords

Pharmaceutical Industry ExperienceConsumer Strategy DevelopmentOmnichannel MarketingAnalytical SkillsAI-Based Tools Application

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchPatient Journey MappingMedia StrategyPerformance Metrics MonitoringCRM ManagementContent DevelopmentProject ManagementBudget ManagementBrand Performance AnalysisSegmentation and Targeting

Soft Skills

Interpersonal SkillsCommunication SkillsNegotiation SkillsOrganizational SkillsProactive Self-Starter

Certifications & Qualifications

Bachelor’s DegreeMBA/Masters

Industry Keywords

OncologyPatient ActivationHCP MarketingConsumer InsightsAmbassador ProgramProstate CancerBranded and Unbranded PlatformsAgency ManagementPfizer ValuesU.S. Work Authorization

About the role

Key responsibilities & impact

Own Talzenna consumer strategy, including positioning, patient journey, insights, market research, and media
Oversee and develop Talzenna’s TP-3 consumer omnichannel plan, creative development, and messaging evolution
Own media strategy and planning across all channels, refining targeting based on consumer segmentation and audience profiling
Monitor patient activation performance metrics and recommend real-time optimization
Lead the Talzenna Ambassador program and recruit patients to develop content
Lead multichannel patient education and CRM efforts across branded and unbranded platforms
Partner with Corporate Affairs, Government Relations, and Advocacy on programs supporting prostate cancer patients
Collaborate with HCP Marketing to connect HCP and consumer campaigns and customer insights
Manage agency partners and vendors within approved budgets and timelines
Serve as Breast Cancer indication lead and manage updates to HCP and consumer assets
Report to the Sr Dir, US Talzenna Marketing Team Lead within US Oncology

Requirements

What you’ll need

Bachelor’s degree with 8+ years of pharmaceutical industry experience or MBA/Masters with 7+ years’ experience required
BA/BS degree required
Ability to translate strategy and analysis to a tactical, executable level to drive brand performance
Demonstrated success developing and executing complex marketing programs
Strong executive presence, interpersonal, communication, and negotiation skills across diverse audiences, including senior management
Strong analytical skills and ability to synthesize complex information and distill critical customer insights
Demonstrated AI-forward thinking and emerging competencies for applying AI-based tools to deliver brand performance
Solid business acumen and organizational skills in ambiguous, complex environments
Ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
High-energy, proactive self-starter able to function autonomously and initiate, create, and innovate
Role model for Pfizer Values
Oncology experience preferred but not required
Candidates must be authorized to be employed in the U.S. by any employer
Permanent work authorization in the United States required
U.S. work visa sponsorship is not available now or in the future

Benefits

Comp & perks

Pfizer Global Performance Plan with a bonus target of 20.0% of base salary
Share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility