Director – US ELREXFIO, P2P and Field Engagement Strategy Lead

Pfizer

. Lead strategy and execution for ELREXFIO peer-to-peer content, speaker programs, product theaters, and third-party educational initiatives .

Posted 10/27/2026full-timeUnited StatesSenior💰 $162,900 - $271,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading peer-to-peer content strategies and managing speaker programs within the pharmaceutical marketing sector. Proven ability to develop cohesive promotional plans and assess project impact through strong business acumen and strategic skills.

Highest-signal resume keywords

Pharmaceutical Marketing ExperienceProject Management SkillsKOL Strategy DevelopmentBudget ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

P2P Strategy DevelopmentProgram Strategy DevelopmentData AnalysisKPI TrackingSales Coordination

Soft Skills

Excellent Oral CommunicationExcellent Written CommunicationPresentation SkillsHigh Learning AgilityBusiness Acumen

Tools & Technologies

MedEd Agency ManagementBudget Forecasting Tools

Industry Keywords

Hematology FranchiseGPOIPPKOL ExchangesAdvisory Boards

About the role

Key responsibilities & impact

Lead strategy and execution for ELREXFIO peer-to-peer content, speaker programs, product theaters, and third-party educational initiatives
Develop core P2P materials and ensure message consistency across indications
Integrate P2P strategies into cohesive promotional plans to drive brand performance
Evolve ELREXFIO’s KOL and P2P strategy, including KOL exchanges and advisory boards
Develop targeted program strategies across educational channels and customer segments
Assess and execute GPO, IPP, and third-party opportunities with the Account Lead
Lead speaker programs, including Sales coordination, budget management, and speaker training
Identify and coordinate local conference opportunities for Sales or KADs
Manage MedEd agency partners and vendors within approved budgets and timelines
Plan and forecast P2P and field-program budgets; own spend against plan
Contribute to the annual US tactical plan and track KPIs
Collaborate across the hematology franchise on planning and alignment
Drive field adoption of P2P and clinical resources through sustained customer use
Lead Regional HCP Engagement Strategy
Lead congress strategy and related asset development with the AoR
Drive objectives in key Sales connections, including forums such as FBST
Bring new data to RC in alignment with scientific narrative and develop reprint carriers and promotional-material incorporation strategies
Partner with HCP and Launch Leads to generate insights through KOL exchanges and advisory boards
Collaborate with Sales, Medical, Global counterparts, and agency partners

Requirements

What you’ll need

Bachelor’s degree required
8+ years of pharmaceutical marketing or US commercial experience
Strong project management skills with ability to flex and prioritize based on business needs
Experience with management of external agencies, project budgets, and timelines
Excellent oral, written and presentation skills
High learning agility
Understanding of how to effectively work on a matrix team
Strong business acumen and strategic skills required to analyze data and assess project impact
Willingness to travel; at least 1 congress or program per month expected
Candidates must be authorized to be employed in the U.S. by any employer
Permanent work authorization in the United States required
U.S. work visa sponsorship is not available now or in the future

Benefits

Comp & perks

Bonus target of 20.0% of base salary through Pfizer’s Global Performance Plan
Eligibility to participate in Pfizer’s share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility