HCP Marketing Director – Messaging Strategy, Pipeline Planning

Pfizer

. Own and lead CIBINQO's overall messaging evolution across HCP and patient channels .

Posted 9/29/2026full-timeUnited StatesLead💰 $176,600 - $294,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and evolving brand messaging and positioning strategies, with a strong focus on pipeline planning and commercial strategy in the pharmaceutical sector. Proven ability to influence cross-functional teams and senior leadership while translating complex clinical data into actionable marketing strategies.

Highest-signal resume keywords

Pharmaceutical Marketing ExperienceBrand Messaging DevelopmentPipeline PlanningCross-Functional Team CoordinationDermatology Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Positioning StrategyCommercial Strategy DevelopmentMarket Research AnalysisIndication Expansion PlanningProduct Launch Strategy

Soft Skills

Strong Executive PresenceExcellent Communication SkillsAbility to Influence StakeholdersBusiness AcumenComfort Operating in Ambiguity

Certifications & Qualifications

Bachelor's DegreeMBA Preferred

Industry Keywords

DermatologyImmunology & InflammationSpecialty CareMarket AccessClinical Data

About the role

Key responsibilities & impact

Own and lead CIBINQO's overall messaging evolution across HCP and patient channels
Evolve messaging and positioning in response to clinical data, publications, competitive shifts, and market research
Lead pipeline planning for new indications and future dermatology assets
Build commercial strategy and positioning frameworks ahead of launch
Translate early clinical and competitive signals into long-range brand and portfolio strategy
Partner with Global, Medical Affairs, and R&D to ensure commercial readiness
Serve as senior strategic partner to the US CIBINQO Lead on messaging decisions, competitive response, and franchise-level messaging architecture
Partner with the HCP Lead and HCP Marketing Director to translate messaging strategy into field execution, creative, and core materials
Lead US Marketing's voice in pipeline planning and innovation workstreams
Monitor the competitive landscape to anticipate shifts and adjust positioning
Report to the US CIBINQO Lead and partner with Global Marketing, Medical Affairs, Market Access, and Dermatology franchise leadership

Requirements

What you’ll need

8+ years of marketing and/or consulting experience, including significant US pharmaceutical marketing experience
Bachelor's degree (BS/BA) required
MBA preferred
Demonstrated experience developing and evolving brand messaging and positioning strategy
Experience with pipeline planning, indication expansion, or new product launch strategy
Experience influencing and coordinating cross-functional teams without direct authority
Strong executive presence with the ability to influence senior leadership and cross-functional stakeholders
Ability to translate complex clinical and competitive data into clear, compelling commercial strategy
Strong business acumen and comfort operating in ambiguity, complexity, and a fast-paced, high-growth environment
Excellent written and verbal communication skills
Dermatology, Immunology & Inflammation (I&I), or Specialty care experience preferred
Prior launch or pipeline planning experience for an indication expansion or new product preferred
Candidates must be authorized to be employed in the U.S. by any employer
U.S. work visa sponsorship is not available for this role now or in the future
Permanent work authorization in the United States is required

Benefits

Comp & perks

Bonus target of 20.0% of base salary through Pfizer’s Global Performance Plan
Eligibility to participate in Pfizer’s share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility