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About the role
Key responsibilities & impact- Oversee strategy, planning and execution to drive performance of the Ngenla and Genotropin Endocrine portfolio
- Lead commercial development and lifecycle management strategy, including evaluation and commercialization of a next generation smart device and potential expanded indications for Ngenla
- Lead the US point of view to shape global brand strategy and ensure alignment between ICO, Global teams, and OPKO
- Lead innovative access and contracting strategies, including GTN management approaches, payer RFP responses, and non-traditional contracting models
- Translate customer insights into commercial plans and execute key initiatives
- Create growth opportunities and novel approaches for highly targeted, competitive markets
- Oversee marketing strategy and tactical prioritization across prescribers, key accounts, payers, specialty pharmacies, patients, and advocacy organizations
- Oversee the franchise promotional budget and allocate resources across portfolio assets
- Advance customer engagement, omnichannel marketing, and real-world data promotion capabilities
- Lead launch performance efforts for Ngenla, including awareness, differentiation, portfolio positioning, access expansion, and patient support models
- Anticipate competitive and payer landscape changes and develop response plans and launch strategies
- Partner with marketing, analytics, payer marketing, strategic customers, and sales colleagues to identify portfolio opportunities
- Develop and monitor metrics for portfolio performance, launch excellence, marketing transformation, and continuous improvement
- Lead strategic development and execution of Operating Plan and LRF deliverables
- Coach, inspire, develop, and support a team of marketers while cultivating an empowering team culture
- Lead a marketing team of 5 and sizable cross-functional teams
- Report to the VP, US Rare Hematology & Endocrinology Franchise Lead and serve on the US Hem Endo Marketing Leadership Team
Requirements
What you’ll need- BA/BS degree required
- MBA or other advanced degree highly desirable
- 12+ years of pharmaceutical commercial experience including marketing, market access and healthcare consulting required
- Previous in-line US or Global Marketing experience in specialty markets strongly preferred
- Demonstrated success executing complex marketing programs that drive performance
- Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
- Demonstrated track record of achievement, influencing business outcomes across diverse functional boundaries, and leading a high-performing team
- Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management
- Strong analytical skills; detail and action oriented; creative
- Self-motivated and a team player
- Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
- Endocrine experience preferred; rare disease or specialty experience strongly preferred
- Product launch experience preferred
- Ability to influence and collaborate with peers, develop and coach others, and oversee and guide colleagues to achieve meaningful outcomes and create business impact
- Candidates must be authorized to be employed in the U.S. by any employer
- Permanent work authorization in the United States required
- U.S. work visa sponsorship is not available now or in the future
Benefits
Comp & perks- Bonus target of 22.5% of base salary through Pfizer’s Global Performance Plan
- Eligibility to participate in Pfizer’s share based long term incentive program
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation, holiday and personal days
- Paid caregiver/parental and medical leave
- Medical, prescription drug, dental and vision coverage
- Relocation assistance may be available based on business needs and/or eligibility