Senior Manager, Audience Strategy & Optimization

Pfizer

. Develop strategy and support execution of a comprehensive audience approach across Consumer and HCP brands .

Posted 10/6/2026full-timeUnited StatesSenior💰 $124,400 - $207,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in audience strategy development, data analytics, and digital media optimization, with a strong focus on stakeholder collaboration and strategic decision-making. Proficient in translating complex data insights into actionable recommendations and best practices for multi-brand portfolio management.

Highest-signal resume keywords

Audience Strategy DevelopmentData Analytics PlatformsStakeholder CommunicationDigital Media OptimizationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience Segmentation MethodologyData-Driven OptimizationCampaign Performance ReportingNegotiating Data-Partner RelationshipsTranslating Brand LearningsAudience Data Ecosystem KnowledgeDSP-Level Audience Targeting1:1 Activation ApproachesAnalytical MindsetAttention to Detail

Soft Skills

Excellent Written CommunicationVerbal Communication SkillsPrioritization SkillsProblem-SolvingKnowledge Sharing

Tools & Technologies

Microsoft Office SuiteExcelPowerPointAI-Enabled ToolsAudience Data Platforms

Industry Keywords

Pharmaceutical Marketing GuidelinesMedia Measurement NormsDigital MediaAudience StrategyMarketing Technology

About the role

Key responsibilities & impact

Develop strategy and support execution of a comprehensive audience approach across Consumer and HCP brands
Provide strategic recommendations, partnership, and education to internal stakeholders on audience functions and tactics
Establish, develop, and promote best practices for audience strategy, planning, and execution
Drive consistency in standards and processes across creation, execution, measurement, and optimization
Develop and maintain audience segmentation methodology, profiling, and activation standards
Translate brand learnings into playbooks, case studies, and governance practices across the multi-brand portfolio
Drive expansion of digital audience usage across assigned brands and demonstrate ROI improvements
Manage strategic relationships with third-party audience data partners such as Swoop, Crossix, and IQVIA
Evaluate new audience partners as part of the CoE test-and-learn roadmap
Collaborate with Media Measurement and Audience Analytics teams on performance reporting and optimization recommendations
Translate results and cross-brand patterns into monthly and quarterly leadership updates
Serve as the primary analytics partner to brand and leadership teams for audience-related matters
Translate ambiguous business questions into audience solutions and direct ad hoc analysis
Advise senior leadership on audience strategy and measurement
Monitor state and federal health-data privacy regulations and maintain exclusion lists with Legal/Privacy
Evaluate emerging audience, media, and AI-enabled tools and vendors and recommend test-and-learn investments
Support cross-functional team members through knowledge sharing and CoE problem-solving

Requirements

What you’ll need

Bachelor's degree required with 6+ years of experience in digital media, audience strategy, advanced analytics, marketing technology, or digital strategy/buying; Master's degree with 5+ years of experience
Demonstrated experience working with audience strategy for a brand, category, or client, including presenting recommendations directly to key stakeholders
Strong knowledge of the audience data ecosystem: DSPs, DMPs, third-party audience data, and data analytics platforms
Experience negotiating or managing data-partner relationships
Experience translating brand or campaign learnings into repeatable standards, playbooks, or processes used by a broader team
Strong analytical abilities and data-driven optimization skills
Excellent written and verbal communication skills, including developing senior leadership updates and explaining performance results and audience recommendations
Experience managing cross-functional and external partners, including agencies, clients, in-house teams, and brand teams
Experience working with data and audience partners
Strong analytical mindset for strategic decision-making and campaign optimization
Strong attention to detail and prioritization skills; ability to operate in a fast-paced, high-pressure environment
Proficiency in Microsoft Office Suite, especially Excel and PowerPoint
Candidates must be authorized to be employed in the U.S. by any employer
Permanent work authorization in the United States required
U.S. work visa sponsorship is not available now or in the future
Preferred: 5+ years of agency or client-side experience
Preferred: Pharmaceutical experience and understanding of pharma marketing guidelines and restrictions
Preferred: Understanding of media measurement norms, evolving landscape, and industry standards
Preferred: Experience with DSP-level audience targeting and 1:1 activation approaches
Preferred: Proficiency in top LLM platforms or exposure to AI-enabled tools for marketing or audience analytics

Benefits

Comp & perks

Participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of base salary
Eligibility to participate in Pfizer’s share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Paid holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility