Senior Manager, Integrated Insights & Strategy, Brand Strategy

Pfizer

. Derive insights and shape strategy for a priority Specialty Care brand or portfolio .

Posted 10/7/2026full-timeUnited StatesSenior💰 $124,400 - $207,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing data-driven brand strategies and executing primary market research, integrating insights from various data sources to inform commercial decisions. Possesses strong analytical skills and the ability to communicate complex ideas effectively to stakeholders.

Highest-signal resume keywords

Data-Driven Brand Strategy DevelopmentPrimary Market Research ExecutionCommercial Data IntegrationAnalytical Curiosity and Problem-SolvingExecutive Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchData AnalysisPerformance Metrics DevelopmentBrand Performance MeasurementForecastingAnalytic DisciplinesCommercial AnalyticsStatistical AnalysisCRM IntegrationBudget Management

Soft Skills

Collaborative ApproachInfluencing Without AuthorityOutstanding Listening SkillsCreative Problem-SolvingMentoring

Tools & Technologies

AI ToolsAnalytics PlatformsDecision-Support ApplicationsSpecialty Pharmacy DataReal-World Data

Certifications & Qualifications

BA/BS in MarketingMS or MBA in Relevant Field

Industry Keywords

Pharmaceutical AnalyticsLife SciencesCommercial StrategySpecialty ChannelsMarket Insights

About the role

Key responsibilities & impact

Derive insights and shape strategy for a priority Specialty Care brand or portfolio
Design and execute primary market research representing the voice of the customer
Integrate primary research with secondary and performance data, including claims, specialty pharmacy, CRM, and real-world data
Develop and monitor key performance metrics to evaluate marketing-campaign effectiveness and recommend improvements
Manage market research initiatives and associated budgets
Partner with brand marketing and sales teams on commercial strategy, tactics, and investment decisions
Support patient-journey-based business reviews tied to budgetary goals
Identify business questions and frame solutions that unlock brand value and inform short- and long-term change
Connect research and analytics into persuasive stories and deliver recommendations to brand leadership
Deliver brand performance measurement and reporting, including Control Rooms and ATCs, and contribute to QBRs
Support Long-Range Forecasts and Operating Plans with US, Global, and Forecasting CoE colleagues
Provide regular assessments of brand performance to leadership
Integrate insights across data science, market research, analytics engineering, and media teams
Communicate complex ideas with data-supported narratives and align stakeholders across the matrix
Contribute through knowledge sharing and mentor junior colleagues
Manage contingent workers on assigned projects as appropriate

Requirements

What you’ll need

BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering, or a related field required
6+ years in consulting, finance, or market analytics
3+ years developing data-driven brand strategy for major, high-value assets, ideally at a US and/or Global level
In-depth knowledge of multiple analytic disciplines, including primary and secondary data
Hands-on experience designing and executing primary market research and translating it into actionable recommendations
Experience integrating commercial data sources such as claims, specialty pharmacy, CRM, and real-world data
Exceptional intellectual and analytical curiosity; a creative problem-solver who fosters innovation
Team orientation and collaborative approach, with outstanding listening skills and the ability to manage through influence
Proven ability to be a trusted thought partner and to influence without authority
Refined executive presence with excellent presentation, verbal, and written communication skills
Preferred: MS or MBA in a relevant field
Preferred: Prior experience in pharmaceutical or life sciences commercial analytics, including specialty channels, forecasting, market insights, and promotional performance
Preferred: Hands-on familiarity with AI tools in commercial settings, including LLMs, decision-support applications, or analytics platforms
Preferred: Familiarity with Pfizer GCA capabilities (QBR, OAE, Growth Blueprint) or comparable commercial analytics methodologies
Ability to travel based on business needs
Candidates must be authorized to be employed in the U.S. by any employer
U.S. work visa sponsorship is not available for this role now or in the future
This position requires permanent work authorization in the United States

Benefits

Comp & perks

Pfizer Global Performance Plan with a bonus target of 17.5% of base salary
Share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Paid holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility
Hybrid work arrangement