Senior Manager, Integrated Insights & Strategy, Brand Strategy

Pfizer

. Design and execute primary market research representing the voice of the customer .

Posted 10/7/2026full-timeUnited StatesSenior💰 $124,400 - $207,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in primary market research, data integration, and brand strategy development, with a strong ability to translate complex data into actionable insights. Proven track record in managing market research initiatives and collaborating with cross-functional teams to drive brand performance and strategic decision-making.

Highest-signal resume keywords

Primary Market ResearchData-Driven Brand StrategyPerformance Metrics DevelopmentAnalytical CuriosityStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Research DesignData IntegrationPerformance MeasurementAnalytic DisciplinesBrand Performance AssessmentForecastingCRM IntegrationReal-World Data AnalysisStatistical AnalysisBudget Management

Soft Skills

Collaborative ApproachCreative Problem-SolvingOutstanding Listening SkillsInfluence Without AuthorityExecutive Presence

Tools & Technologies

IIS ModelsDashboardsAnalytics EngineeringData Science ToolsMarket Analytics Software

Industry Keywords

Voice of the CustomerCommercial StrategyPatient JourneyBrand ValueLong-Range Forecasts

About the role

Key responsibilities & impact

Design and execute primary market research representing the voice of the customer
Create learning plans addressing key brand business questions and deliver actionable recommendations
Integrate primary research with secondary and performance data, including claims, specialty pharmacy, CRM, and real-world data
Develop and monitor performance metrics to evaluate marketing-campaign effectiveness and recommend improvements
Manage market research initiatives and associated budgets
Partner with brand marketing and sales teams on commercial strategy, tactics, and investment decisions
Support patient-journey-based business reviews tied to budgetary goals
Identify business questions and frame solutions that unlock brand value and inform short- and long-term change
Connect research and analytics into persuasive stories and recommendations for brand leadership
Deliver brand performance measurement and reporting using IIS models and dashboards
Contribute to Long-Range Forecasts and Operating Plans with US, Global, and Forecasting CoE colleagues
Provide regular brand performance assessments to leadership
Integrate insights across data science, market research, analytics engineering, and media teams
Communicate complex ideas with clear, data-supported narratives and align stakeholders
Share knowledge and mentor junior colleagues
Manage contingent workers on assigned projects as appropriate

Requirements

What you’ll need

BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering, or a related field required
6+ years in consulting, finance, or market analytics
3+ years developing data-driven brand strategy for major, high-value assets, ideally at a US and/or Global level
In-depth knowledge of multiple analytic disciplines, including primary and secondary data
Experience designing and executing primary market research and translating it into actionable recommendations
Experience integrating claims, specialty pharmacy, CRM, and real-world data
Exceptional intellectual and analytical curiosity and creative problem-solving
Team orientation, collaborative approach, and outstanding listening skills
Ability to manage through influence and influence without authority
Refined executive presence with excellent presentation, verbal, and written communication skills
Ability to travel based on business needs
Candidates must be authorized to be employed in the U.S. by any employer
Permanent work authorization in the United States required
U.S. work visa sponsorship is not available now or in the future

Benefits

Comp & perks

Global Performance Plan with a bonus target of 17.5% of base salary
Share based long term incentive program eligibility
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility
Hybrid work arrangement