Senior Manager – Strategic Insights, Oncology Portfolio Marketing

Pfizer

. Lead primary qualitative and quantitative market research across Pfizer’s Oncology portfolio .

Posted 9/16/2026full-timeNew York City • Illinois • United StatesSenior💰 $124,400 - $207,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in qualitative and quantitative market research methodologies, with a strong focus on integrating AI tools for data analysis and reporting. Proven ability to manage budgets, vendor relationships, and cross-functional collaboration within the biopharmaceutical industry.

Highest-signal resume keywords

Market Research MethodologiesAI Integration in ResearchProject and Budget ManagementAnalytical CapabilitiesPharmaceutical Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Quantitative ResearchQualitative ResearchData AnalysisBudget ManagementVendor ManagementMarket Dynamics AnalysisPharmaceutical Development KnowledgeHCP SegmentationPatient Journey AnalysisSyndicated Databases

Soft Skills

Interpersonal SkillsVerbal CommunicationWritten CommunicationCritical ThinkingProblem Solving

Tools & Technologies

AI ToolsMS ExcelPowerPoint

Industry Keywords

OncologyBiopharmaceuticalsHealthcarePharmaceutical RegulationsCompliance Standards

About the role

Key responsibilities & impact

Lead primary qualitative and quantitative market research across Pfizer’s Oncology portfolio
Identify and diagnose business questions, initiate and conduct research, and deliver actionable recommendations across asset lifecycles
Develop presentations with clear storylines integrating new data and existing knowledge
Present insights effectively to stakeholders
Collaborate with Oncology Commercial Analytics partners to synthesize information and deliver comprehensive points of view
Develop, commission, and contract complex research through preferred vendors
Create and manage budgets for assigned activities
Integrate AI tools into qualitative synthesis, transcript analysis, questionnaire and discussion-guide development, secondary-data triangulation, and reporting
Pilot and scale AI-enabled research methods and share best practices
Evaluate AI-generated outputs for accuracy, reliability, and bias
Ensure AI use complies with Pfizer responsible AI standards and data privacy requirements
Assess emerging AI tools and vendor capabilities
Execute brand and above-brand research plans aligned with portfolio goals
Partner with Brand/Marketing, Medical Affairs, Commercial, Global Access and Value, and other cross-functional leaders
Provide objective analysis of market opportunities, market dynamics, customer and stakeholder needs, and competitive activity
Identify information gaps and coordinate efforts to address them
Conduct research involving target product profiles, product market shares, syndicated databases, HCP segmentation, patient journeys, and payer insights
Ensure compliance with Pfizer guidelines, industry regulations, and legal requirements
Collaborate with legal, compliance, and pharmacovigilance teams as needed
Maintain detailed research records for transparency and audit readiness
Report to the IIS – GU Franchise Lead
Be onsite 2.5 days per week

Requirements

What you’ll need

6+ years of professional experience with a BA/BS degree, or 5+ years with an MBA/MS degree
Bachelor’s degree (or equivalent) required
Experience and knowledge in quantitative and qualitative market research methodologies
Demonstrated analytical capabilities and critical thinking skills
Basic understanding of drug pharmaceutical development and commercialization process and industry competitive dynamics
Strong project, budget and vendor management skills
Ability to solve operational problems and manage multiple competing priorities under ambiguity and uncertainty
Demonstrated success defining business information and insight needs and translating them to specific deliverables
Understanding of biopharmaceutical commercial market data sources
Ability to assess and direct vendor technical capabilities and manage analytic-process risks
Familiarity with the legal and regulatory environment in pharmaceutical promotions and pharma industry guidelines
Outstanding interpersonal skills and excellent verbal and written communication skills
Master’s degree preferred but not required
Healthcare and Pharmaceuticals industry experience preferred
Prior Oncology knowledge and experience preferred
Fluent in English, written and spoken
Strong MS Excel and PowerPoint skills
Ability to influence and collaborate with peers, develop and coach others, and oversee and guide colleagues’ work
Candidates must be authorized to be employed in the U.S. by any employer
Permanent work authorization in the United States required
U.S. work visa sponsorship is not available now or in the future

Benefits

Comp & perks

Pfizer Global Performance Plan with a bonus target of 17.5% of base salary
Share-based long-term incentive program eligibility
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility