Freelance Creative Lead – Creative Strategist

Pflegia

. Own creative strategy, quality standards, structured testing, and long-term content development for Pflegia, Praxia, and Docia .

Posted 9/30/2026full-timeRemote • GermanySenior💰 €65,000 - €75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy and leadership, with a strong focus on performance-driven content development and structured testing frameworks. Proficient in translating performance metrics into actionable creative insights while managing multiple brands in a fast-paced environment.

Highest-signal resume keywords

Creative StrategyPerformance MarketingStructured Testing FrameworkCreative LeadershipFluent German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative JudgmentMessagingCopywritingPerformance Metrics AnalysisContent Strategy DevelopmentUser-Generated Content (UGC)Brand Kit DevelopmentVideo Content CreationArt DirectionCreative Concept Development

Soft Skills

Team CoordinationMentoringProject OrganizationFeedback ProvisionPrioritization

Tools & Technologies

Meta AdsGoogle AdsAsanaAnalytics Platforms

Industry Keywords

HealthcareRecruitingRegulated IndustryTrust-Based IndustryStartup EnvironmentScale-Up EnvironmentMulti-Brand Management

About the role

Key responsibilities & impact

Own creative strategy, quality standards, structured testing, and long-term content development for Pflegia, Praxia, and Docia
Translate performance marketing data into actionable creative recommendations
Develop and manage a structured testing framework, from hypotheses through to learnings
Define angles, hooks, formats, and audience-specific messaging
Document learnings and scale and adapt successful concepts across multiple brands
Identify new creative opportunities based on performance data, audience insights, and market developments
Conduct final reviews and approvals of creatives for visual quality, content, messaging, wording, and audience relevance
Provide early feedback on concepts, scripts, copy, and drafts
Ensure creative standards and provide the team with clear creative direction
Own the content pipeline and creative roadmap
Set priorities based on business goals, performance, and team capacity
Coordinate workloads across brands and improve project organization, for example in Asana
Ensure clear responsibilities, realistic deadlines, and a reliable creative process
Bring structure to ideation, testing, evaluation, and iteration
Further develop the creative positioning of Pflegia and Praxia, and sharpen Docia’s creative direction and brand identity
Develop and promote formats, testimonials, creator content, and community insights
Develop long-term creative concepts

Requirements

What you’ll need

At least 5 years of experience in creative strategy, art direction, or creative leadership
Strong understanding of performance and paid social creatives
Demonstrated ability to translate performance metrics such as scroll-stop rate, CTR, and conversion rate into creative decisions and scale successful concepts
Experience building or managing a structured creative testing framework
Excellent creative judgment and the ability to make final decisions and approvals
Strong understanding of messaging and copy
Experience leading, mentoring, or coordinating creative teams, as well as prioritizing multiple brands or projects
Fluent German
Very good command of English
Enjoy working closely with Performance Marketing and Content teams
Experience in a startup, scale-up, or multi-brand environment
Experience in healthcare, recruiting, or a regulated or trust-based industry
Hands-on experience with Meta Ads, Google Ads, Asana, and analytics platforms
Experience developing brand kits, tone of voice, and long-term content strategies
Experience with UGC, testimonials, creators, and performance-driven video content

Benefits

Comp & perks

A freelance role or permanent position with genuine responsibility for the creative development of three growing brands
An established team that is already producing content
Close collaboration with Content, Performance Marketing, and the wider Marketing team
The opportunity to build a scalable creative and testing system
Flexible 20–35 hours per week, depending on agreement and availability
Remote-first: work fully remotely or use our office