Pflegia

Creative Strategist

• Own creative strategy, quality standards, structured testing, and long-term content development for Pflegia, Praxia, and Docia
• Translate performance marketing data into actionable creative recommendations
• Develop and manage a structured testing framework, from hypotheses through to learnings
• Define angles, hooks, formats, and audience-specific messaging
• Document learnings and scale and adapt successful concepts across multiple brands
• Identify new creative opportunities based on performance data, audience insights, and market developments
• Conduct final reviews and approvals of creatives for visual quality, content, messaging, wording, and audience relevance
• Provide early feedback on concepts, scripts, copy, and drafts
• Ensure creative standards and provide the team with clear creative direction
• Own the content pipeline and creative roadmap
• Set priorities based on business goals, performance, and team capacity
• Coordinate workloads across brands and improve project organization, for example in Asana
• Ensure clear responsibilities, realistic deadlines, and a reliable creative process
• Bring structure to ideation, testing, evaluation, and iteration
• Further develop the creative positioning of Pflegia and Praxia, and sharpen Docia’s creative direction and brand identity
• Develop and promote formats, testimonials, creator content, and community insights
• Develop long-term creative concepts

Freelance Creative Lead – Creative Strategist