Go-to-Market Lead

Pharmacy2U Ltd

. Develop and deliver go-to-market marketing plans supporting commercial growth of the Private Medical Services business .

Posted 10/3/2026full-timeLeeds • United KingdomSenior💰 £45,000 - £55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies and integrated marketing campaigns that drive customer acquisition and engagement. Proficient in managing marketing budgets, utilizing data-driven insights, and collaborating across cross-functional teams to achieve business objectives.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentIntegrated Marketing Campaign ManagementData-Driven Decision MakingStakeholder ManagementBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic Marketing PlanningCustomer Insights TranslationPerformance Metrics InterpretationProposition DevelopmentProduct Launch Support

Soft Skills

Project ManagementOrganizational SkillsCommunication SkillsCollaborationInfluencing Skills

Tools & Technologies

Google AdsMetaCRM SystemsAnalytics ToolsAsana

Certifications & Qualifications

Right to Live in the UKDBS Check

Industry Keywords

Healthcare Sector ExperienceRegulated Industry ExperienceCustomer Acquisition ChannelsMulti-Channel MarketingMarket Insights

About the role

Key responsibilities & impact

Develop and deliver go-to-market marketing plans supporting commercial growth of the Private Medical Services business
Translate business priorities into marketing strategies driving customer acquisition, engagement, and retention
Lead planning, execution, and optimisation of integrated, multi-channel marketing campaigns
Define customer propositions, messaging, and campaign strategies
Use market insights, customer data, and competitor analysis to identify opportunities
Build collaborative relationships across commercial, product, ecommerce, operations, finance, customer services, and clinical teams
Coordinate cross-functional teams and external partners to deliver campaigns on time, within budget, and to a high standard
Communicate marketing plans, priorities, performance, and recommendations to senior stakeholders
Monitor campaign performance and define success measures
Use data-driven insights to optimise activity and maximise return on investment
Manage marketing budgets and align spending with business objectives
Work closely with the Director to support marketing strategy and business performance objectives

Requirements

What you’ll need

Proven experience developing and delivering successful go-to-market strategies and integrated marketing campaigns that drive measurable business growth
Strong strategic marketing planning skills
Ability to translate customer insights and commercial objectives into effective marketing activity
Broad knowledge of marketing channels and media, including digital, CRM, paid search, paid social, SEO, affiliates, and other customer acquisition channels
Data-driven approach; ability to interpret performance metrics, customer data, and market insights
Experience managing marketing budgets and demonstrating return on investment
Excellent project management and organisational skills
Strong stakeholder management and communication skills
Experience collaborating across cross-functional teams and influencing senior leaders
Experience working with external creative, media, or specialist agency partners
Proven ability to thrive in complex, matrix organisations
Experience within a regulated industry is essential
Healthcare sector experience advantageous
Knowledge of marketing technology platforms such as Google Ads, Meta, CRM systems, analytics tools, and workflow management platforms (e.g. Asana) desirable
Experience supporting proposition development, product launches, or customer-centric growth initiatives desirable
Applicants must prove they have the right to live in the UK
Successful applicants must undergo a DBS check

Benefits

Comp & perks

Competitive contributory pension
Occupational sick pay
Long-service awards and refer-a-friend bonuses
Professional registration fees covered (GPhC, NMC, CIPD and more)
Cycle to Work and Green Car schemes (subject to eligibility)
Enhanced maternity and paternity pay
Flexible hybrid working to help balance work and home life
Private healthcare insurance at discounted rates (Aviva)
Employee Assistance Programme and in-house mental health support
Access to discounted gym memberships via Blue Light Card and benefits schemes
Regular health and wellbeing initiatives
Strong commitment to CPD, training and professional development
25 days’ annual leave, increasing with service
Buy and sell holiday scheme
Blue Light Card and employee discount platform
Exclusive discounts at The Springs, Leeds
25% off health & beauty purchases
25% off Pharmacy2U Private Online Doctor services
Regular social events throughout the year
Up to a 10% annual discretionary bonus
Core hours flexibility (09:30–16:00) within Monday–Friday working hours