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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lifecycle marketing, including the development and execution of automated journeys and workflows across various channels. Proficient in CRM platforms, particularly HubSpot, with strong analytical skills to optimize performance and ensure compliance with data governance standards.
Highest-signal resume keywords
Lifecycle MarketingCRM PlatformsMarketing Automation ToolsData AnalysisEmail Deliverability
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Automated Journey BuildingAudience SegmentationData ManipulationEvent TrackingLifecycle TestingExcelGoogle SheetsTroubleshootingGDPR ComplianceAI Tools
Soft Skills
Verbal CommunicationWritten CommunicationProject ManagementCross-Functional CollaborationConfidential Information Handling
Tools & Technologies
HubSpotAnalytics Platforms
Industry Keywords
Lifecycle ProgramBehavioral TargetingEmail MarketingData GovernanceConsent Management
About the role
Key responsibilities & impact- Own the development and execution of Phillips’ lifecycle marketing program
- Design, build, and optimize automated lifecycle journeys and event-triggered communications across Email, SMS, and Push channels
- Develop and maintain a lifecycle journey roadmap
- Partner with Client Strategy, Marketing, and Product/Technology teams to create scalable automated communications
- Own CRM workflows, segmentation logic, audience triggers, enrollment criteria, exclusions, suppression rules, and contact frequency controls
- Monitor lifecycle performance and client progression across the funnel
- Deliver insights and recommendations to improve engagement, auction registration, bidding participation, purchase, and consignment activity
- Define and run testing plans for journey timing, audience segments, messaging, and channel sequencing
- Collaborate with Product, Data, and Technology teams on data integrity, event tracking, and system integrations
- Audit and QA workflows, triggers, segmentation, and campaign builds; investigate and resolve failures
- Monitor deliverability and list health, including inactive contacts, bounce trends, and unsubscribe trends
- Identify opportunities to reduce manual processes and increase automation efficiency
- Support CRM campaign execution and deployment as needed
- Maintain documentation of lifecycle journeys, workflows, and system logic
- Ensure compliance with GDPR and data governance standards
Requirements
What you’ll need- Strong technical fluency with CRM platforms and marketing automation tools, particularly HubSpot
- Hands-on experience building and managing automated journeys, workflows, and audience segmentation, including QA and troubleshooting
- Strong understanding of lifecycle marketing and behavioural targeting
- Experience building or rebuilding a lifecycle program
- Familiarity with data structures, event tracking, and system integrations
- Experience with Excel or Google Sheets, including data manipulation, pivot tables, and macros
- Ability to interpret performance data and optimize journeys
- Experience with lifecycle testing, email deliverability, list health, and consent and preference management
- Demonstrated proficiency with AI tools such as Claude or ChatGPT
- Strong verbal and written communication skills
- Bachelor's degree in Marketing, Business, or related field preferred
- Experience in CRM, lifecycle marketing, or email marketing required
- Experience with analytics platforms and data-driven marketing
- Ability to work cross-functionally with technical and non-technical teams
- Ability to manage multiple projects simultaneously and prioritize to meet strict deadlines
- Ability to handle confidential information discreetly and responsibly
Benefits
Comp & perks- Hybrid working conditions to be agreed with manager
- Inclusive workplace committed to valuing, respecting, and empowering all employees
- Reasonable adjustments supported during the recruitment process