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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in mobile app retention strategies and CRM program execution, leveraging Braze for campaign management and optimization. Proficient in data analysis and A/B testing to drive user engagement and growth metrics.
Highest-signal resume keywords
Braze Campaign ManagementMobile Analytics ToolsA/B TestingData-Driven InsightsUser Psychology Understanding
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationLifecycle CampaignsHTML ModificationsSegmentation and TargetingUser Behavior Analysis
Soft Skills
CollaborationTechnical SupportTraining
Tools & Technologies
BrazeAmplitudeMixpanelLookerPeriscope
Industry Keywords
Mobile App RetentionCRM ProgramsStartup Growth MetricsUser AcquisitionPerformance Marketing
About the role
Key responsibilities & impact- Conduct mobile app retention audits and CRM programs for diverse clients
- Use mobile analytics tools to analyze user behavior and identify issues
- Create and optimize lifecycle campaigns and CRM experiments
- Implement and optimize Braze marketing campaigns using advanced segmentation and targeting
- Personalize campaign content using Liquid logic in Braze
- Manage custom attributes in Braze
- Collaborate with data analytics teams to integrate and leverage user data
- Develop and test HTML modifications in Braze templates across devices and email clients
- Analyze campaign performance and improve growth and retention metrics
- Provide technical support and training on Braze and integrations
Requirements
What you’ll need- Experience with A/B testing in any digital marketing channel
- Proficiency in using Braze for planning and launching campaigns
- Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope
- Data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics
- Focus on performance and results, striving for measurable impact
- Understanding of user psychology and motivation in mobile app usage
- Nice to have: Experience working at mobile-centric startups
- Nice to have: Experience with user acquisition (ASO or Performance Marketing)
- Nice to have: Experience with copywriting for marketing or sales communications
Benefits
Comp & perks- Global team
- Diversity and inclusion commitment