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Phiture

Mobile Growth Manager – CRM, Braze

Phiture

. Conduct mobile app retention audits and CRM programs for diverse clients .

Posted 11/11/2026full-timeRemote • SpainMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in mobile app retention strategies and CRM program execution, leveraging tools like Braze for campaign management and user behavior analysis. Proficient in A/B testing and data analytics to drive growth and retention metrics.

Highest-signal resume keywords
Braze Campaign ManagementA/B Testing ExperienceData Analytics ProficiencyUser Psychology UnderstandingMobile Growth Metrics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
A/B TestingCampaign Performance AnalysisHTML ModificationsUser Behavior AnalysisLifecycle Flow DevelopmentSegmentation and TargetingData-Driven InsightsStatisticsCopywriting for MarketingUser Acquisition Strategies
Soft Skills
CollaborationCommunicationProblem-SolvingFocus on PerformanceResults-Oriented
Tools & Technologies
BrazeAmplitudeMixpanelLookerPeriscopeMobile Growth Stack
Industry Keywords
Mobile App RetentionCRM ProgramsUser AcquisitionPerformance MarketingStartup Growth Metrics

About the role

Key responsibilities & impact
  • Conduct mobile app retention audits and CRM programs for diverse clients
  • Use mobile analytics tools to decode user behavior, identify issues, and craft campaigns
  • Lead CRM experiments rooted in user psychology and develop lifecycle flows
  • Collaborate with clients on A/B testing and analysis using the Mobile Growth Stack
  • Implement and optimize Braze marketing campaigns using advanced segmentation and targeting
  • Personalize campaign content with Liquid logic in Braze
  • Manage custom attributes in Braze
  • Collaborate with data analytics teams to integrate and leverage user data
  • Develop and test HTML modifications in Braze templates across devices and email clients
  • Analyze campaign performance and improve growth and retention metrics
  • Provide technical support and training on Braze and tool integrations

Requirements

What you’ll need
  • Experience with A/B testing in any digital marketing channel
  • Proficiency in using Braze for planning and launching campaigns
  • Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope
  • A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics
  • Focus on performance and results, striving for measurable impact
  • Understanding of user psychology and motivation in mobile app usage
  • Nice to have: Experience working at mobile-centric startups
  • Nice to have: Experience with user acquisition (ASO or Performance Marketing)
  • Nice to have: Experience with copywriting for marketing or sales communications