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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in implementing and optimizing marketing campaigns using Braze, with a strong focus on advanced segmentation, targeting strategies, and data-driven insights. Proficient in A/B testing, user psychology, and analytics platforms to enhance customer engagement and retention metrics.
Highest-signal resume keywords
Braze Campaign ManagementA/B TestingData Analytics ProficiencyUser Psychology UnderstandingHTML Code Modification
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationAdvanced SegmentationDynamic Content PersonalizationUser Behavior AnalysisLifecycle Flow DevelopmentData-Driven InsightsPerformance Metrics ImprovementCRM Program ManagementMobile App Retention AuditsCopywriting for Marketing
Soft Skills
CollaborationTechnical SupportTraining
Tools & Technologies
BrazeAmplitudeMixpanelLookerPeriscope
Industry Keywords
Mobile-Centric StartupsUser AcquisitionPerformance MarketingStartup Growth Metrics
About the role
Key responsibilities & impact- Implement and optimize marketing campaigns using Braze, focusing on advanced segmentation and targeting strategies.
- Personalize and customize campaign content dynamically using Liquid logic within Braze based on user behavior and attributes.
- Manage and enhance custom attributes in Braze to fine-tune customer engagement strategies and achieve targeted outcomes.
- Collaborate with the data analytics team to integrate and leverage user data for sophisticated campaign strategies.
- Develop and test HTML code modifications within Braze templates for optimal layout and functionality across various devices and email clients.
- Analyze campaign performance to generate insights and drive continuous growth and retention metrics improvement.
- Provide technical support and training to team members on using Braze and integrating it with other tools and platforms.
- Conduct mobile app retention audits and CRM programs for diverse clients.
- Lead CRM experiments rooted in user psychology and develop lifecycle flows.
- Collaborate with clients on A/B testing and analysis using the Mobile Growth Stack.
Requirements
What you’ll need- Experience with A/B testing in any digital marketing channel.
- Proficiency in using Braze for planning and launching campaigns.
- Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.
- A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics.
- Focus on performance and results, striving for measurable impact.
- Understanding of user psychology and motivation in mobile app usage.
- Nice to have: Experience working at mobile-centric startups.
- Nice to have: Experience with user acquisition (ASO or Performance Marketing).
- Nice to have: Experience with copywriting for marketing or sales communications.