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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates native-level English copywriting ability with a strong focus on conversion-driven messaging across various formats. Capable of managing multiple projects while collaborating effectively with designers and stakeholders to deliver high-quality content.
Highest-signal resume keywords
Native-Level English CopywritingDigital Copywriting ExperienceStrategic And Commercial ThinkingProject Management In Fast-Paced EnvironmentsCollaborative Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingProofreadingCreative Brief InterpretationConversion-Focused MessagingApp Store Optimization (ASO)Search Engine Optimization (SEO)User Experience (UX) CopywritingPerformance CopywritingContent StrategyMarket Localisation
Soft Skills
Attention To DetailCuriosity About Products And AudiencesConstructive Feedback ResponseConfident CommunicationCollaboration
Tools & Technologies
AI ToolsCreative Testing ToolsProject Management Software
Industry Keywords
Digital Agency ExperienceMobile MarketingPerformance MarketingGrowth Marketing
About the role
Key responsibilities & impact- Own copy delivery across assigned accounts, from interpreting briefs through final QA on production and market localisation
- Translate creative briefs, audience insights and testing hypotheses into clear, conversion-focused copy
- Write app store metadata, screenshot captions, in-app events, promotional content, storyboards and CRM campaigns
- Build knowledge of client brands, products, features and audiences
- Adapt confidently across brand voices, formats and markets while preserving brand identity
- Partner with designers to align copy and visuals toward shared objectives
- Write English source copy that translates well and adapt messaging for English-speaking markets
- Use creative testing and performance results to shape recommendations and develop new ideas
- Present and explain creative rationale alongside the Creative Lead
- Brief, guide and review freelance copywriters as needed
- Apply client feedback, brand preferences and prior learnings to new work
- Perform copy QA and proofreading, including final design checks for accuracy, localisation and consistency
- Plan workload and capacity and flag risks early
- Use AI tools thoughtfully and critically edit their output
Requirements
What you’ll need- Native-level English copywriting ability, with excellent grammar, editorial skills and exceptional attention to detail
- Proven experience in a senior copywriting role, writing compelling digital copy across different formats and brands
- Strategic and commercial thinking, with ability to identify the real user benefit in a brief and explain why copy will work
- Strong portfolio showing range across brand voices and clear, benefit-led messaging
- Experience managing multiple projects in a fast-paced, deadline-driven environment, with ownership of quality, priorities and delivery
- Collaborative approach and ability to work closely with designers and strategists and respond constructively to feedback
- Confident communication with clients and internal stakeholders at all levels
- Experience in a creative or digital agency, ideally in mobile, performance or growth marketing
- Experience with ASO, SEO, UX or performance copywriting is a plus, but not essential
- Curiosity about products, audiences and the data behind them
Benefits
Comp & perks- Global team environment
- Opportunity to work with leading app brands including Adobe, Headspace, LEGO®, a major European mobile gaming company, a major US retailer, a fintech, and a productivity app
- Opportunity to grow into ASO, experimentation and creative strategy
- Learning from creative testing and performance results
- Collaboration with Creative Lead, designers and Growth Consultants
- Phiture's diversity and inclusion commitment
