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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on Braze capabilities, data analysis, and client relationship management. Proficient in executing marketing strategies and conducting technical audits to optimize campaign performance.
Highest-signal resume keywords
Braze ExpertiseCRM Technical AuditsLifecycle Marketing StrategiesData Analysis Using AmplitudeClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRMLifecycle MarketingAPI IntegrationsHTMLData LiteracyEvent InstrumentationA/B TestingCohort SegmentationCampaign ArchitectureCustom Attributes
Soft Skills
Client CommunicationMentoringCollaborationLeadershipWorkshop Facilitation
Tools & Technologies
BrazeAmplitudeMixpanelLookerTableau
Industry Keywords
Retention MechanicsEngagement KPIsBehavioral TriggersMonetization ModelsContent Launches
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Own the day-to-day client relationship as the senior point of contact
- Conduct advanced CRM technical audits covering taxonomy, event structure, API integrations, custom attributes, and webhook flows
- Leverage Braze personalization and automation capabilities, including custom events, real-time triggers, Liquid logic, and dynamic content
- Plan and execute end-to-end lifecycle marketing strategies across email, push, in-app, and SMS
- Support large-scale campaigns such as major content launches and live events
- Collaborate with Creative, Retention, Martech, and CRM Ops teams on both Phiture and client sides
- Validate event instrumentation, user segmentation logic, CRM workflows, APIs, and marketing data pipelines
- Design and implement A/B and multivariate tests
- Analyze retention and engagement KPIs and cohort behavior using Amplitude, Mixpanel, or Looker
- Translate performance data into actionable insights and recommendations for internal and client stakeholders
- Support and mentor freelance or junior resources allocated to the account
Requirements
What you’ll need- 5+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation
- Deep hands-on expertise with Braze, including API usage, Liquid logic, webhook setups, custom events/attributes, and advanced campaign architecture
- Experience performing technical audits and working with product/data teams on taxonomy, tracking plans, and event schemas
- Strong data literacy, including querying and interpreting data, building dashboards, and translating findings into recommendations using Amplitude, Mixpanel, Looker, or Tableau
- Proven experience independently owning senior-level client relationships
- Deep understanding of retention/engagement mechanics for large consumer/subscription products, including behavioral triggers, cohort segmentation, and monetization models
- Proficient with HTML for messaging templates and troubleshooting cross-device layout issues
- Excellent client communication skills and confidence leading client workshops, meetings, and audits independently
- Fluent in English, verbal and written
- Available to start mid-November to early December for a fixed-term engagement of approximately 5-6 months
Benefits
Comp & perks- Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally
- Up to 30 days of paid vacation annually, plus extra days for special occasions (country-specific)
- Quarterly bonus scheme linked to shared success
- Free, confidential mental health support from licensed therapists through Oliva
- €1,000 annual personal growth budget
- 10 dedicated learning hours each month
- Flexible working hours
- Flexible, pet-friendly Berlin office workspace
- Regular team-building events
- Annual all-expenses-paid company offsite
- Personalized career roadmap and development plan
- Monthly remote-work cash allowance for home workspace or internet costs
- Branded Phiture gear
- MacBook from day one
- Birthday, anniversary, and seasonal gifts
