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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in paid user acquisition strategies for mobile apps, including campaign optimization and performance analysis. Proficient in client communication and relationship management, with a strong ability to interpret data and provide actionable insights.
Highest-signal resume keywords
Paid User AcquisitionPerformance MarketingAttribution TroubleshootingClient Relationship ManagementData Interpretation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Google App CampaignsApple AdsMeta AdsSDK ImplementationSKAN MeasurementMMP ConceptsCampaign OptimizationPerformance AnalysisTrend IdentificationProgrammatic Media Buying
Soft Skills
Client CommunicationProactive OwnershipProblem SolvingSimplifying Technical ConceptsLeadership
Tools & Technologies
Looker Studio
Industry Keywords
Mobile AppsUser AcquisitionPerformance MetricsCreative PerformanceKids/Family-Audience Apps
About the role
Key responsibilities & impact- Own end-to-end strategy, setup, and continuous optimization of paid campaigns across Google App Campaigns, Apple Ads, Meta Ads, and other relevant UA channels
- Monitor spend efficiency and creative performance
- Investigate tracking discrepancies, delivery problems, and attribution mismatches before escalation
- Own client relationships, day-to-day communication, deliverables, reporting, proposals, and strategic planning documents
- Lead client meetings, educate clients beyond reporting, and communicate accurate causes of issues
- Drive client conversations, challenge unsupported requests, and bring proactive recommendations
- Connect paid user acquisition with ASO and Creative perspectives across the wider team
- Apply expertise in mobile-app paid media, SDK implementation, SKAN measurement restrictions, testing, attribution, and MMPs
- Analyze monthly metrics, set targets, identify trends, and recommend actions based on performance data
- Read dashboards in tools such as Looker Studio
- Guide client points of contact and junior team members while retaining ownership of accounts
- Investigate problems, propose actions, follow through, and close the loop with stakeholders
Requirements
What you’ll need- 5+ years of hands-on experience in paid user acquisition / performance marketing for mobile apps
- Demonstrable results including efficiency gains, scaled spend, and measurable campaign impact
- Fluency in GAC, Meta Ads, Apple Ads, SDKs, SKAN, and MMP concepts
- Hands-on attribution/MMP experience and ability to troubleshoot tracking and attribution issues
- Confidence leading client meetings and proactively driving conversations
- Independent data interpretation skills and ability to make recommendations grounded in numbers
- Fluent in English with excellent written and spoken client communication skills
- Ability to simplify technical concepts for less growth-literate stakeholders
- Demonstrated proactive ownership, including real troubleshooting or client-management examples
- Familiarity with programmatic/DSP media buying is a plus
- Experience with kids/family-audience apps or highly regulated/brand-sensitive clients is nice to have
- Experience working alongside a dedicated data/attribution specialist is nice to have
Benefits
Comp & perks- Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally
- Up to 30 days of paid vacation annually, plus extra days for special occasions (country-specific)
- Quarterly bonus scheme linked to shared success
- Free, confidential mental health support from licensed therapists through Oliva
- €1,000 annual personal growth budget
- 10 dedicated learning hours each month
- Flexible working hours
- Flexible, pet-friendly workspace at the Berlin headquarters
- Regular team-building events
- Annual all-expenses-paid company offsite
- Personalized career roadmap and development plan
- Monthly remote-work cash allowance for home workspace or internet costs
- Branded Phiture gear and a MacBook from day one
- Birthday, anniversary, and seasonal gifts