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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in paid user acquisition and performance marketing for mobile apps, with a strong focus on campaign strategy, optimization, and client relationship management. Proficient in data analysis and troubleshooting tracking issues to drive measurable results.
Highest-signal resume keywords
Paid User AcquisitionGoogle App CampaignsMeta AdsAttribution/MMP ExperienceClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCampaign OptimizationData AnalysisSDK ImplementationSKAN MeasurementTroubleshootingCreative Performance MonitoringSpend Efficiency AnalysisMetrics InterpretationProgrammatic Media Buying
Soft Skills
Client CommunicationProactive OwnershipProblem-SolvingLeadershipSimplifying Technical Concepts
Tools & Technologies
Looker StudioMobile Measurement Partners (MMPs)Apple AdsMeta AdsGoogle Ads
Industry Keywords
Mobile AppsUser AcquisitionPerformance MarketingKids/Family-Audience AppsBrand-Sensitive Clients
About the role
Key responsibilities & impact- Own end-to-end strategy, setup, and continuous optimization of paid campaigns across Google App Campaigns, Apple Ads, Meta Ads, and other relevant UA channels
- Monitor spend efficiency and creative performance
- Independently investigate tracking discrepancies, delivery problems, and attribution mismatches before escalating
- Own the client relationship, day-to-day communication, deliverables, and hands-on execution of agreed strategy
- Lead client meetings, educate clients beyond reporting, and communicate accurate root causes of issues
- Drive client conversations, challenge unsupported requests, and proactively provide recommendations
- Connect paid media with product management, ASO, and creative perspectives
- Apply expertise in mobile-app paid media, SDK implementation, SKAN measurement restrictions, testing, attribution, and MMPs
- Analyze monthly metrics, set targets, identify concerns or opportunities, and make data-grounded recommendations
- Read dashboards in tools such as Looker Studio
- Guide Client POCs and junior team members while retaining ownership of accounts
- Investigate problems, propose actions, follow through, and close the loop with stakeholders
Requirements
What you’ll need- 5+ years of hands-on experience in paid user acquisition / performance marketing for mobile apps
- Demonstrable results, including efficiency gains, scaled spend, and measurable campaign impact
- Fluency in Google App Campaigns, Meta Ads, Apple Ads, SDKs, SKAN, and MMP concepts
- Hands-on attribution/MMP experience and ability to troubleshoot tracking and attribution issues
- Confidence leading client meetings and proactively driving conversations
- Ability to interpret data independently and make recommendations grounded in numbers
- Fluent in English with excellent written and spoken client communication skills
- Ability to simplify technical concepts for less growth-literate stakeholders
- Demonstrated proactive ownership, including a real past troubleshooting or client-management example
- Experience with kids/family-audience apps or highly regulated/brand-sensitive clients (nice to have)
- Familiarity with programmatic/DSP media buying (nice to have)
- Experience working alongside a dedicated data/attribution specialist (nice to have)
Benefits
Comp & perks- Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally
- Up to 30 days of paid vacation annually
- Extra days for special occasions (country-specific)
- Quarterly bonus scheme linked to shared success
- Free, confidential mental health support from licensed therapists through Oliva
- €1,000 annual personal growth budget
- 10 dedicated learning hours each month
- Flexible working hours
- Flexible, pet-friendly Berlin office workspace
- Regular team-building events
- Annual all-expenses-paid company offsite
- Personalized career roadmap and development plan
- Monthly remote-work cash allowance for home workspace or internet costs
- Branded Phiture gear
- MacBook from day one
- Birthday, anniversary, and seasonal gifts