Senior Brand Campaign Manager

Phoenix Group

. Own the consumer brand activation and content plan .

Posted 10/9/2026full-timeLondon • United KingdomSenior💰 £60,000 - £72,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated consumer brand activations, managing complex programmes from strategy to evaluation, and optimizing activities through audience insights and performance metrics. Proven ability to collaborate with agency partners and cross-functional teams while maintaining strong commercial judgement.

Highest-signal resume keywords

Integrated Consumer Brand ActivationsProgramme ManagementCreative JudgementMedia PlanningStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ActivationStrategic DevelopmentCreative PlanningMedia PlanningPerformance InsightBudget ManagementRisk ManagementEvaluationOptimisationComplex Programme Delivery

Soft Skills

LeadershipInfluencingChallenging RecommendationsCollaborationCommunication

Industry Keywords

Consumer BrandAudience InsightCross-Functional TeamsAgency PartnersMulti-Workstream Activity

About the role

Key responsibilities & impact

Own the consumer brand activation and content plan
Translate agreed brand priorities into two to three major integrated activation programmes each year
Shape and lead each activation end-to-end, from brief and strategic development through creative and media planning, approvals, launch, optimisation and evaluation
Lead the consumer activation pilot and apply insight and learning to strengthen future activity
Connect audience insight, creative strategy, media and channel planning across paid, owned and earned activity
Lead agency partners, cross-functional teams and stakeholders
Set clear briefs and creative standards and challenge agency recommendations
Manage timelines, budgets, investment, governance, dependencies, risks and approvals
Use performance insight to optimise activity and inform future decisions

Requirements

What you’ll need

Significant experience shaping and delivering integrated consumer brand activations from strategy and brief through to evaluation
Exceptional programme management, with a track record of delivering complex, multi-workstream activity on time, on budget and to a high standard
Strong creative judgement and media planning knowledge
Confidence to challenge and improve agency recommendations
Proven ability to lead agency partners and cross-functional teams
Ability to influence stakeholders in a complex matrix organisation
Strong commercial judgement
Ability to use brand, audience and campaign insight to optimise activity and inform decisions

Benefits

Comp & perks

Indicative bonus of 16-32%
Private medical cover
38 days annual leave
Excellent pension
12x salary life assurance
Career breaks
Income protection
3x volunteering days
Part-time, job-share and other flexible working options
Recruitment process adjustments where required