Digital Marketing Specialist – Education Sector

Phoenix Software Limited

. Execute digital marketing plans and campaigns across the education sector .

Posted 11/11/2026full-timePocklington • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong digital marketing expertise across multiple channels, with a focus on campaign management, SEO principles, and content creation. Proficient in using Adobe Creative Cloud tools and Microsoft 365 to develop engaging marketing materials and optimize campaign performance.

Highest-signal resume keywords

Digital Marketing ExperienceSEO PrinciplesAdobe Creative CloudPaid Social Campaign ManagementContent Creation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEO OptimizationCampaign ManagementContent CreationPPC AdvertisingKeyword ResearchVisual Marketing AssetsMicrosoft 365WordPressAdobe Premiere Pro

Soft Skills

Excellent CommunicationTime ManagementOrganizational SkillsAttention to DetailProactive Mindset

Tools & Technologies

Adobe InDesignAdobe IllustratorAdobe PhotoshopAdobe AuditionAdobe After EffectsHubSpot

Certifications & Qualifications

BPSS Check

Industry Keywords

Education Sector MarketingMulti-Academy TrustsFurther EducationHigher Education

Tech Stack

Tools & technologies

CloudWordPress

About the role

Key responsibilities & impact

Execute digital marketing plans and campaigns across the education sector
Lead and coordinate marketing projects, ensuring timely and successful delivery
Provide campaign recommendations and insights to support wider marketing strategies
Create and manage organic social media activity and paid campaigns across LinkedIn and X
Support SEO activity through keyword research and content optimisation
Participate in meetings with vendors and internal stakeholders, sharing expertise and campaign insight
Develop engaging written and visual content for digital marketing activities
Generate new ideas and recommendations for marketing initiatives and campaigns
Monitor campaign performance and contribute to ongoing optimisation and improvement
Deliver projects and marketing activities to agreed timescales and quality standards
Support growth of Phoenix's education-focused business across schools, Multi-Academy Trusts, further education and higher education

Requirements

What you’ll need

Strong digital marketing experience across multiple channels
Excellent communication and content creation skills
Experience creating and managing paid social campaigns
Strong understanding of SEO principles and keyword optimisation
Excellent time management and organisational skills
Experience creating visual marketing assets and digital content
Strong attention to detail and ability to manage multiple priorities
Proactive mindset with a passion for generating new ideas and continuous improvement
Experience within a digital marketing, campaign management or content marketing role
Strong working knowledge of Adobe Creative Cloud, including InDesign, Illustrator and Photoshop
Experience with Adobe Premiere Pro, Audition and After Effects desirable
Strong understanding of PPC and paid social advertising
Strong understanding of SEO best practices
Excellent Microsoft 365 skills, particularly Word, Excel and PowerPoint
Experience using HubSpot desirable but not essential
Experience using WordPress
Education sector marketing experience beneficial but not essential
Successful completion of a mandatory BPSS check
Ability to work in line with hybrid team requirements and attend the HQ in Pocklington as required

Benefits

Comp & perks

Hybrid working is supported
Two-stage interview process: one online and one in-person
BPSS check provided as part of the recruitment process (mandatory requirement)