Go-to-Market Manager

Phreesia

. Own end-to-end strategy and execution of time-boxed, multi-channel campaigns for defined account segments across net-new and existing-account motions .

Posted 10/22/2026full-timeRemote • Illinois • United States, CanadaMid-LevelSenior💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in end-to-end campaign management, including strategy development, execution, and analysis in B2B demand generation. Proficient in utilizing marketing automation tools like Marketo and CRM platforms such as Salesforce to drive revenue growth and optimize campaign performance.

Highest-signal resume keywords

B2B Demand GenerationCampaign ManagementMarketing Automation (Marketo)Salesforce CRMData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyPerformance AnalysisMessaging DevelopmentLead GenerationAccount-Based Marketing (ABM)

Soft Skills

Effective CommunicationCollaborationPresentation Skills

Tools & Technologies

MarketoSalesforce6SenseDemandbaseArtisan

Industry Keywords

Healthcare SaaSRevenue MarketingGo-To-Market StrategyMulti-Channel CampaignsClient Success

About the role

Key responsibilities & impact

Own end-to-end strategy and execution of time-boxed, multi-channel campaigns for defined account segments across net-new and existing-account motions
Translate segments and intent data into campaign briefs covering right to win, messaging, channel plans, and timelines
Coordinate parallel campaign build tracks and ensure launches are on schedule and on message
Lead go-to-market narratives and execution plans for new product and solution launches
Develop client- and prospect-facing emails, landing pages, ad copy, and SDR talk tracks
Maintain consistent and personalized messaging using Artisan and the Demand Gen repository
Coordinate Demand Gen, SDR, Sales, and Client Success teams around account strategy and messaging
Brief Priority SDR teams on campaign context, segment rationale, and talk tracks
Partner with Marketing Operations on Marketo builds, lead routing, and Salesforce campaign tracking
Partner with ABM and Field Marketing on account targeting
Track intent creation, MQL/MQC volume, opportunity creation, and qualified pipeline influenced
Analyze campaign results, codify learnings, and improve future and always-on campaigns
Identify underperforming segments and channels and improve messaging, sequencing, and targeting using 6Sense signals

Requirements

What you’ll need

Bachelor's degree and 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role
Experience owning GTM from idea to revenue, including launches and campaigns end-to-end
Hands-on experience with Marketo or equivalent marketing automation
Experience with Salesforce or equivalent CRM platforms
Experience with 6Sense, Demandbase, or equivalent ABM platforms
Experience with Artisan, Clay, Qualified, or equivalent AI-powered outreach tools
Experience in healthcare SaaS or a similarly complex, long-cycle B2B environment
Strong data analysis and performance interpretation skills
Ability to communicate precisely in writing, presentations, and meetings
Ability to work in EST or CST in the US or Canada

Benefits

Comp & perks

100% Remote work + home office expense reimbursements
Competitive compensation
Flexible PTO + 8 company holidays
Monthly reimbursement for cell phone + internet + wellness
100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada
Variety of insurance coverage for people (and pets!)
Continuing education and professional certification reimbursement
Opportunity to join an Employee Resource Group
Opportunity for variable compensation