Phreesia

Product Marketing

• Own end-to-end strategy and execution of time-boxed, multi-channel campaigns for defined account segments across net-new and existing-account motions
• Translate segments and intent data into campaign briefs covering right to win, messaging, channel plans, and timelines
• Coordinate parallel campaign build tracks and ensure launches are on schedule and on message
• Lead go-to-market narratives and execution plans for new product and solution launches
• Develop client- and prospect-facing emails, landing pages, ad copy, and SDR talk tracks
• Maintain consistent and personalized messaging using Artisan and the Demand Gen repository
• Coordinate Demand Gen, SDR, Sales, and Client Success teams around account strategy and messaging
• Brief Priority SDR teams on campaign context, segment rationale, and talk tracks
• Partner with Marketing Operations on Marketo builds, lead routing, and Salesforce campaign tracking
• Partner with ABM and Field Marketing on account targeting
• Track intent creation, MQL/MQC volume, opportunity creation, and qualified pipeline influenced
• Analyze campaign results, codify learnings, and improve future and always-on campaigns
• Identify underperforming segments and channels and improve messaging, sequencing, and targeting using 6Sense signals

Explore Go-to-Market Manager at Phreesia. Review requirements and application details.

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Go-to-Market Manager