Senior Manager, Marketing Activation

Pillsbury Winthrop Shaw Pittman LLP

. Serve as the lead marketing strategist for assigned business units and practice groups .

Posted 10/2/2026full-timeUnited StatesSenior💰 $155,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing integrated marketing strategies and campaigns that drive measurable business outcomes, with a strong focus on audience engagement and market positioning. Proficient in project management and utilizing data analytics to inform decision-making and optimize marketing performance.

Highest-signal resume keywords

Integrated Marketing StrategiesProject ManagementData AnalyticsAudience SegmentationMarketing Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCampaign DevelopmentKPI EstablishmentPerformance MeasurementValue Proposition Creation

Soft Skills

Organizational SkillsCommunication SkillsCollaboration

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in BusinessBachelor's Degree in Journalism

Industry Keywords

Professional ServicesMarket TrendsCompetitive DynamicsBusiness DevelopmentMarketing Best Practices

About the role

Key responsibilities & impact

Serve as the lead marketing strategist for assigned business units and practice groups
Develop a deep understanding of practice priorities, business development objectives, client targets, market trends, and competitive dynamics
Partner with practice and firm leadership to identify growth opportunities and translate business goals into actionable marketing strategies
Communicate performance, progress, and opportunities for optimization
Develop differentiated positioning, value propositions, and key messages
Advise practice leaders on market positioning, visibility strategies, audience engagement, and growth-focused marketing opportunities
Create and maintain annual and multi-year marketing plans
Facilitate strategic planning discussions and help stakeholders prioritize marketing investments and initiatives
Establish KPIs and success metrics and develop measurement frameworks
Collaborate across practices and disciplines to align marketing and business development efforts
Contribute to marketing best practices, processes, and strategic capabilities across the firm

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field
8+ years of experience developing integrated marketing strategies and campaigns tied to measurable business outcomes, ideally in a professional services or similarly complex matrixed environment
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
Strong understanding of marketing planning, audience segmentation, positioning, messaging, and campaign development
Experience using data and analytics to evaluate performance and inform decision-making
Ability to sit and stand for extended periods
Ability to lift up to 25 pounds