Social Media Manager

Pillsbury Winthrop Shaw Pittman LLP

. Collaborate with department leaders to develop and implement social media strategy aligned with business goals .

Posted 10/14/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing social media strategies, particularly on LinkedIn, while managing editorial calendars and content roadmaps. Proven ability to collaborate with stakeholders and measure performance through defined KPIs.

Highest-signal resume keywords

Social Media Strategy DevelopmentLinkedIn OptimizationProject ManagementPerformance TrackingB2B Social Media Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent StrategyKPI MeasurementPaid Social CampaignsAudience Targeting

Soft Skills

CollaborationJudgmentAttention to Detail

Tools & Technologies

Employee Advocacy ToolsEditorial Calendars

Industry Keywords

B2B EnvironmentSocial Media TrendsContent PillarsFirmwide Policies

About the role

Key responsibilities & impact

Collaborate with department leaders to develop and implement social media strategy aligned with business goals
Partner with marketing and business development colleagues to shape and implement integrated campaigns
Define social channel strategies, audience priorities and content pillars, including usage of employee advocacy tools
Maintain firmwide social media policies, editorial standards, asset libraries, and individual best practices
Own and manage requisite editorial calendars and content roadmaps
Advise firm lawyers on personal LinkedIn usage, offering profile optimization and content strategies
Monitor broader social conversations, news development and other issues impacting the firm and clients
Define and measure KPIs to enable performance tracking across channels and deliver insights and recommendations
Scope and deploy paid social campaigns, including targeting, testing and budgeting

Requirements

What you’ll need

5+ years of social media experience, preferably in a B2B environment
Deep familiarity with social media channels and trends, with a particular emphasis on LinkedIn
The disposition to engage with firm stakeholders, across titles, practices and locations
Strong project management skills, keen judgment and a keen eye for detail
Ability to sit and stand for extended periods
Ability to lift up to 25 pounds