Event and Business Development Manager

Pine Ridge Vineyards

. Develop and execute an event business development strategy to achieve annual revenue, wine sales, profitability, and estate utilization goals .

Posted 9/15/2026full-timeNapa • California • United StatesMid-LevelSenior💰 $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event sales, business development, and luxury service management, with a strong focus on client relationship building, revenue generation, and team leadership. Proficient in event planning, budgeting, and vendor management, ensuring successful execution of high-quality events.

Highest-signal resume keywords

Event Sales ManagementClient Relationship DevelopmentTeam Leadership and CoachingBudgeting and P&L ManagementEvent Planning and Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningSales Pipeline DevelopmentContract NegotiationVendor ManagementBudgetingRevenue ManagementHospitality OperationsMarket Trend AnalysisPerformance ReportingEvent Execution Standards

Soft Skills

Excellent CommunicationOrganizational SkillsInterpersonal SkillsAttention to DetailSound Judgment

Tools & Technologies

Microsoft OfficeCRM SystemsPOS SystemsEvent Management Software

Certifications & Qualifications

RBS CertificateFood Safety Manager Certificate

Industry Keywords

Event Business DevelopmentLuxury HospitalityCorporate EventsIncentive TravelPrivate CelebrationsWine SalesCommunity PartnershipsHospitality TrainingService EtiquettePerformance Reviews

About the role

Key responsibilities & impact

Develop and execute an event business development strategy to achieve annual revenue, wine sales, profitability, and estate utilization goals
Prospect, solicit, and secure new business across corporate events, incentive travel, executive retreats, private celebrations, luxury hospitality experiences, virtual tastings, and incremental sales programs
Build and maintain relationships with DMCs, winery associations, tour operators, hotel concierge teams, corporate planners, event agencies, community partners, and referral sources
Manage the qualified sales pipeline, including lead generation, referral productivity, conversion metrics, and forecast reporting
Conduct site visits, client presentations, sales meetings, follow-up outreach, trade shows, networking events, and community or industry functions
Collaborate on promotional materials, sales tools, event concepts, menus, and campaigns
Track market trends, competitive activity, customer demand, and partner performance
Hire, train, schedule, coach, supervise, and develop the Events Team
Establish performance expectations, training priorities, and development plans; conduct performance reviews and coaching conversations
Create staffing plans and schedules supporting events, floor coverage, manager-on-duty needs, and labor cost optimization
Oversee event planning from inquiry through contract, planning, execution, billing, post-event follow-up, and debrief
Coordinate with wholesale, facilities, winemaking, hospitality, and executive teams
Develop event menus, experience offerings, timelines, staffing plans, and execution standards
Serve as escalation point for complex client needs, VIP events, service recovery, and event-related challenges
Manage vendor, supplier, entertainment, and service partner relationships
Develop luxury service manuals, event playbooks, hospitality training programs, and Standard Operating Procedures
Coach teams on service etiquette, storytelling, personalization, sales initiatives, and guest engagement
Manage event revenue, expenses, profitability, and P&L performance
Prepare monthly budget, forecast, sales, inventory, and business performance reports with the Estate Manager and Finance
Conduct post-event analysis and ensure timely processing of contracts, deposits, invoicing, billing, and accounting reports
Track and forecast event supplies, equipment, facility needs, and CAPEX items

Requirements

What you’ll need

Minimum of five years of experience in event sales, business development, hospitality, luxury service, winery operations, or a related field
Demonstrated success developing sales pipelines, securing new business, managing client relationships, and achieving revenue goals
Prior experience leading, coaching, scheduling, and developing event, hospitality, or sales teams
Strong knowledge of event planning, contract negotiation, budgeting, vendor management, and service execution
Excellent communication, presentation, organizational, and interpersonal skills
Ability to manage multiple priorities, deadlines, and events while maintaining attention to detail and sound judgment
Proficiency with Microsoft Office and reservation, CRM, POS, event management, or related hospitality systems
RBS and Food Safety Manager Certificate within 30 days of employment
Must have valid California Driver’s License
Must be 21 and over
Ability to lift and carry up to 50 pounds as needed
Ability to stand and walk for extended periods during events, site visits, and daily operations
Ability to work on multiple surfaces, including indoor and outdoor areas, uneven terrain, stairs, patios, vineyard-adjacent spaces, and event venues
Ability to bend, reach, carry, set up, and move event-related materials, equipment, and supplies

Benefits

Comp & perks

Annual bonus
Diversity, equity and inclusion-focused workplace culture
Luxury hospitality and professional growth environment