Pine Ridge Vineyards

Business Development Rep

• Develop and execute an event business development strategy to achieve annual revenue, wine sales, profitability, and estate utilization goals
• Prospect, solicit, and secure new business across corporate events, incentive travel, executive retreats, private celebrations, luxury hospitality experiences, virtual tastings, and incremental sales programs
• Build and maintain relationships with DMCs, winery associations, tour operators, hotel concierge teams, corporate planners, event agencies, community partners, and referral sources
• Manage the qualified sales pipeline, including lead generation, referral productivity, conversion metrics, and forecast reporting
• Conduct site visits, client presentations, sales meetings, follow-up outreach, trade shows, networking events, and community or industry functions
• Collaborate on promotional materials, sales tools, event concepts, menus, and campaigns
• Track market trends, competitive activity, customer demand, and partner performance
• Hire, train, schedule, coach, supervise, and develop the Events Team
• Establish performance expectations, training priorities, and development plans; conduct performance reviews and coaching conversations
• Create staffing plans and schedules supporting events, floor coverage, manager-on-duty needs, and labor cost optimization
• Oversee event planning from inquiry through contract, planning, execution, billing, post-event follow-up, and debrief
• Coordinate with wholesale, facilities, winemaking, hospitality, and executive teams
• Develop event menus, experience offerings, timelines, staffing plans, and execution standards
• Serve as escalation point for complex client needs, VIP events, service recovery, and event-related challenges
• Manage vendor, supplier, entertainment, and service partner relationships
• Develop luxury service manuals, event playbooks, hospitality training programs, and Standard Operating Procedures
• Coach teams on service etiquette, storytelling, personalization, sales initiatives, and guest engagement
• Manage event revenue, expenses, profitability, and P&L performance
• Prepare monthly budget, forecast, sales, inventory, and business performance reports with the Estate Manager and Finance
• Conduct post-event analysis and ensure timely processing of contracts, deposits, invoicing, billing, and accounting reports
• Track and forecast event supplies, equipment, facility needs, and CAPEX items

Event and Business Development Manager