Senior Director Product Marketing – Competitive, Sales Enablement

Ping Identity

. Lead the development of competitive intelligence programs and sales enablement tools.

Posted 10/9/2026full-timeRemote • CanadaSenior💰 CA$137,000 - CA$197,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in product marketing, competitive intelligence, and sales enablement, with a strong focus on developing actionable insights and strategies that align with business objectives. Proven ability to lead and mentor teams while collaborating effectively across various departments to drive competitive advantage.

Highest-signal resume keywords

Competitive Intelligence DevelopmentSales Enablement StrategyCross-Functional CollaborationTeam Leadership and MentoringMarket Analysis and Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingSales Playbook DevelopmentCompetitive AnalysisMarket DifferentiationTraining Program DevelopmentPerformance MeasurementCybersecurity KnowledgeIdentity Access Management FamiliaritySASE/SSE KnowledgeEndpoint Security Knowledge

Soft Skills

Collaboration SkillsInfluencing SkillsResults-Oriented Leadership

Tools & Technologies

CrayonSeismicHighspot

Industry Keywords

CybersecurityIT OperationsNetworkingAgentic AISIEMEDR

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Lead the development of competitive intelligence programs and sales enablement tools.
Create competitive insights, including beat-the-competition presentations, battlecards, analyst research responses, and responses to major vendor product introductions.
Develop a sales playbook strategy aligned with Ping’s product strategy and market differentiation.
Analyze competitors’ products, pricing, messaging, and go-to-market strategies.
Develop and maintain competitive selling presentations, battlecards, win/loss insights, and executive briefing content.
Partner with Product, Marketing, Sales, Sales Operations, and Analyst Relations to synthesize market trends and threats.
Build and maintain modular playbooks tailored to buyer personas, verticals, and use cases.
Collaborate with Sales Enablement on training and reinforcement programs.
Ensure competitive insights are actionable with Product and Solutions Marketing, Field Enablement, and Sales Leadership.
Measure playbook adoption and impact on pipeline and win rates with Demand Generation and Sales/Revenue Operations.
Manage competitive intelligence platforms and enablement solutions such as Crayon, Seismic, and Highspot.
Lead, mentor, and grow a team of competitive and market intelligence professionals.

Requirements

What you’ll need

BA/BS or equivalent industry experience required.
15+ years product marketing, competitive intelligence, and/or sales enablement experience in a cybersecurity, IT operations, or networking company.
Previous experience in a lead role with responsibilities for sales playbook development and training.
Familiarity with identity access management.
Strong collaboration skills with demonstrated ability to partner with diverse stakeholders.
Strong ability to influence and work cross-functionally.
Results-oriented leadership experience with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives.
Knowledge of adjacent technologies including SASE/SSE, endpoint security, SIEM, and EDR is a plus.
Understanding of agentic AI is a plus.

Benefits

Comp & perks

Flexible, collaborative work environment
Employee Resource Groups
Regular company and team bonding events
Competitive benefits and perks
Global volunteering and community initiatives
Generous PTO & Holiday Schedule
Parental Leave
Progressive Healthcare Options
Retirement Programs
Opportunity for Education Reimbursement
Commuter Offset (Specific locations)